The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”.Cameron Avery says, “Digital Creative Drives ResultsAs marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing’s value to our organization.Many factors determine the extent of that ROI, but there’s one that can’t be ignored—the quality of your marketing creative. Together... [...]