Return To Home Page
Main Site Navigation
Search This Site
Wednesday, October 21, 2020

Archive for the 'Psychographics for Marketing' Category

‘Enough Already! 7 Marketing Predictions We’re Tired of Hearing’ – HubSpot

The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]

‘Why Marketers Should Care About The 1,300 New Top-Level Domains’ – HubSpot

The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”. Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence. Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“. Why Marketers Should Care About... [...]

’20 Things You Can Buy Right Now With Your Leftover Marketing Budget’ – HubSpot

The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”. Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway. At the same time, you don’t want to just recklessly buy junk to spend your... [...]

‘How to Use Psychographics in Your Marketing: A Beginner’s Guide’ – HubSpot

The latest article on HubSpot blog is titled “How to Use Psychographics in Your Marketing: A Beginner’s Guide”. Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives? Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics“. How to Use Psychographics... [...]