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Friday, May 29, 2020

Category Name: Inbound Marketing

Four Benefits of Inbound Marketing

The inbound marketing methodology focuses on driving potential customers and visitors without interrupting them with unsolicited promotions and content. Inbound marketing enables you to understanding the buyer journey and create content for each stage.Sprout Social contributor Mahnoor Sheikh has shared four benefits of inbound marketing and four stages of an inbound marketing strategy.Sheikh says, “While the fruits of inbound marketing might be less “in your face” than other advertising techniques, they are much more valuable to your business in the long run.Here are... (Read More ...)

Handwritten Notes Can Drive Better Inbound Marketing Results [Podcast]

Impact contributor Kathleen Booth has published latest Inbound Success podcast episode. Listen to this episode ‘Handwritten notes can drive better inbound marketing results’ featuring David Wachs to discover new tactics to improve inbound marketing. Booth says, “heck out the episode to hear exactly how Handwrytten works and how companies large and small are using it to increase sales and improve customer retention.Highlights from my conversation with David include:David is the Founder of Handwrytten, which enables companies to automate handwritten notes at... (Read More ...)

Doing Things the Inbound Way [Podcast]

The Impact contributor Stephanie Baiocchi has published a new podcast episode titled ‘Doing Things the Inbound Way’.Listen to this podcast and learn how to start with inbound marketing. Baiocchi says, “On this episode of The IMPACT Show, Nick and I discussed spending a little time to save a lot of time, event marketing in an inbound way, and more. We’re joined by special guest Jen Barrell and we shout out to Elite member Christine Olley!As we kicked off season three of the show we began publishing the video of the episodes to IMPACT Elite. If... (Read More ...)

Strategies to stand out in your inbound marketing content strategy

In business what sets you apart is the uniqueness of your product and service and the way your present it to your prospects and customers.The Forbes Agency Council members have suggested ten ways to help marketers differentiate their inbound marketing strategies.The Forbes team says, “While content marketing can be highly effective when done right, even the best marketing assets can suffer in the face of information overload. To cut through the clutter and reach an audience that’s already overwhelmed by content, you need a strong point of differentiation.Below, 10 members of the Forbes... (Read More ...)

‘The Secret to AdWords, Facebook and Display ROI: Inbound Calls’ Webinar 1.00 pm EDT

AdWeek is hosting a webinar on ‘The Secret to AdWords, Facebook and Display ROI: Inbound Calls’ Hearts’ on Tuesday, July 17 at 1.00 pm EDT.The AdWeek team says, “When everyone uses the same tactics to drive online conversions, how do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower CPL.Join call conversion experts from... (Read More ...)

‘The Secret to AdWords, Facebook and Display ROI: Inbound Calls’ Webinar July 17

AdWeek is hosting a webinar on ‘The Secret to AdWords, Facebook and Display ROI: Inbound Calls’ Hearts’ on Tuesday, July 17 at 1.00 pm EDT.The AdWeek team says, “When everyone uses the same tactics to drive online conversions, how do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower CPL.Join call conversion experts from... (Read More ...)

Inbound Vs. Outbound. Which is right for you?

Forbes contributor Jayson DeMers has published an article comparing the inbound and outbound leads. This article can help those who are not able to decide which is right for them.DeMers says, “Let’s see how inbound and outbound marketing stack up in these dimensions.CostAccording to one report from Hubspot, organizations that use inbound marketing tactics see a per-lead cost that’s 61 percent less than their outbound-centric counterparts. Why is that?Generally, outbound tactics require more moving parts, and rely on outside vendors for at least some of their execution. For example,... (Read More ...)

What are the fundamentals of inbound success? [video]

HubSpot team has shared a video titled ‘What are the fundamentals of inbound success?’. This video can be useful to the ones who are starting up with inbound marketing.Watch the video here. HubSpot (Read More ...)

‘Grow with HubSpot Sydney’ Event, July 13

HubSpot is hosting the ‘Grow with HubSpot Sydney’ event on Thursday, July 13. The participants will learn how to use inbound marketing and sales methodologies to grow business online.Key speakers of this event are Matthew Barby, Jeff Bullas, Andre Pinantoan, Ben Eatwell, Gayle Brimble and Kim Horner. HubSpot has published the event agenda.The HubSpot team says, “Creating content that converts can be intimidating. Consider this our promise to provide bucket-loads of inspiration for using content for attracting and closing customers, so you’ll leave brimming with... (Read More ...)

‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ Webinar 2.00 pm EDT

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT.This webinar will focus on various inbound and outbound marketing tactics.Webinar speakersAdam Mertz, Sr. Director, Product Marketing, Act-On SoftwareRobert Rose, Chief Strategy Adviser, Content Marketing InstituteCMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of... (Read More ...)

‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ Webinar June 21

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT.This webinar will focus on various inbound and outbound marketing tactics.Webinar speakersAdam Mertz, Sr. Director, Product Marketing, Act-On SoftwareRobert Rose, Chief Strategy Adviser, Content Marketing InstituteCMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of... (Read More ...)

Research: Generating Traffic and Leads – Challenge for 63% Marketers

HubSpot has released data from its State of Inbound report. According to the report, 63% marketers said that generating traffic and leads is a challenge for them.Proving the ROI of their marketing activities is a challenge for 40% of marketers. 28% marketers stated that securing enough budget for their marketing activities is a challenge for them.26% marketers expressed that identification of right technologies for their marketing needs and managing websites is a challenge for them.Along with the data, HubSpot has also published tips on how marketers can tackle the challenges they are facing.Lindsay... (Read More ...)