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Thursday, August 13, 2020

Archive for the 'Outbound Marketing' Category

Inbound Vs. Outbound. Which is right for you?

Forbes contributor Jayson DeMers has published an article comparing the inbound and outbound leads. This article can help those who are not able to decide which is right for them.DeMers says, “Let’s see how inbound and outbound marketing stack up in these dimensions.CostAccording to one report from Hubspot, organizations that use inbound marketing tactics see a per-lead cost that’s 61 percent less than their outbound-centric counterparts. Why is that?Generally, outbound tactics require more moving parts, and rely on outside vendors for at least some of their execution. For example,... [...]

‘Why Outbound Marketing Deserves Place Next to Content Marketing’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Outbound Marketing Deserves Place Next to Content Marketing″.Baer says, “Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. [Pause] It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement. But inbound is peaking and our old friend outbound is rising from the ashes. (tweet this) Don’t get me”.Why Outbound Marketing Deserves Place Next to Content MarketingJay Baer’s... [...]