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Saturday, December 3, 2022

Archive for the 'Online Video Marketing' Category

‘The Right Video Content for Your Brand’ – ‘MarketingProfs’ Blog

The latest article on  ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help companies with messaging, sales, and other initiatives”. The Right... [...]

Joey Xoto, the power behind big names in marketing gives your business a boost #ad

. You may never have heard of Joey Xoto, but he is the video producer for the best-known internet marketers, like Frank Kern, Mark Thompson and Peter Roszak, creator of the wildly popular (over 19,000 sold) VideoMakerFX. Now, Xoto is finally revealing his video creation secrets, techniques that help you build impressive, professional-looking marketing videos. He has just released his new video training called Video Induction System. In it, he shows you how to make videos that “induce” viewers to buy. Inside Video Induction System, you’ll discover: • How to create incredible... [...]

‘Yahoo Launching Video Service To Compete With YouTube This Summer’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”. Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter... [...]

‘Twitter Is Testing A Way To Encourage More Video Sharing’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”. Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …” The video clip is... [...]

’15 quick tips for a succesful YouTube strategy’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “15 quick tips for a succesful YouTube strategy”. Christopher Ratcliff says, “The pace of social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. This is according to new research from Unruly published today. The Social Diffusion Curve measures the lifecycle of a viral video. In particular the speed of social diffusion for the top 4,000 videos in social video, In April last year it was found that a quarter of the average online branded... [...]

‘5 Tips to Understanding Your Customers’ Style’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Mix and Match: 5 Tips to Understanding Your Customers’ Style”. Jeffrey Cody says, “Everyone loves a finely tailored suit, but that doesn’t mean everyone is a fashion expert. That said, the correlations between email marketing and personal style are too obvious to ignore. Email marketing is not a one-size-fits-all strategy. Savvy marketers should take the time to evaluate trends, content and delivery messages to ensure the content they are sending is on target for the individual preferences of customers.... [...]

‘Creating Immersive Video Experiences with Brightcove’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Creating Immersive Video Experiences with Brightcove”. Pete Prestipino says, “Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery (see video below) and a number of marketing automation software integrations, including a new Cloud Component for Oracle... [...]

‘YouTube: We’ve Got Premium Content for Your Premium Cash’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “YouTube: We’ve Got Premium Content for Your Premium Cash”. Jason Abbruzzese says, “YouTube just wants advertisers to be happy. That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site’s “Brandcast,” its yearly major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City’s Madison Square Garden to Pharrell, to perform his hit song “Happy.” YouTube’s Brandcast presentation... [...]

‘Yahoo’s Answer to Google’s YouTube?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Yahoo’s Answer to Google’s YouTube?”. Derek S. says, “If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in Youku Tudou, a Chinese online video provider similar to Google-owned YouTube. This move comes at an important time for Alibaba, as it is preparing to file for an Initial Public Offering (IPO) on the New York Stock Exchange. Alibaba,... [...]

‘How to create videos that produce ROI’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”. Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth.  There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads. Once you take away the cats and fails (and the cat fails), the viewing figures... [...]