Scott Ritcher says, “Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include: – Display ads – Video ads – Social ads – Native ads Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a […]
Archive for the ‘ Native Advertising ’ Category
Greg Sterling says, “Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun as an SMS-based retail marketing platform […]
Barry Levine, from MarketingLand, says, “Native ads can be very effective in attracting reader attention because their content relates to the surrounding editorial content, and their visual style helps them blend in. But a new study, out today, finds that most of them blend in too much, possibly tricking readers into thinking they’re not ads. […]
Corey Beale says, “Almost overnight, native advertising has emerged as a viable revenue stream for leading media companies like Digiday, Forbes, Business Insider—the list goes on. But what about smaller, niche publishers? Is native advertising a numbers game, or is there value in helping advertisers reach a smaller, niche audience? The answer is far from black […]
Ginny Marvin says, “Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to estimates released by eMarketer. Facebook, on the other hand, is projected to see its market share increase by nearly […]
The latest article on ‘Marketing Land’ is titled “Why Native Advertising Matters And What You Should Do About It”.
The latest article on ‘Marketing Land’ is titled “Is Native Advertising Legal? Does It Matter?”.
The latest article on ‘The Forrester Blog’ is titled “Native Advertising: Worth Pursuing”.