Data is at the core of any business and marketing is not an exception. In marketing, data analysis and interpretation help us stay focused on the efforts we should put in. Econsultancy columnist Jeff Rajeck has shared three trends that are driving the marketing analytics in 2018. On ‘Marketing analysts will need to use many […]
Archive for the ‘ Modern Marketing Analytics ’ Category
Econsultancy is hosting a webinar on ‘Measurement & Analytics: Trends, Data and Best Practice’ on Thursday, September 28, 2017 at 9.00 pm EST. The Econsultancy team says, “Econsultancy’s Trends Webinar for September 2017 looks at emerging trends, case studies and the state of Measurement & Analytics. This insight will come from Econsultancy’s own research along […]
‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ Webinar July 20
Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT. The webinar will reveal techniques to help marketers improve their conversion rate and revenue. Webinar speakers Ruben Ugarte, Founder, Practico Analytics Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team […]
Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept […]
Derel S. says, “From college football programs to major international corporations, analytics are helping a variety of institutions to make better data-driven decisions. With the number of companies and programs using analytics continually increasing, it comes as no surprise that the analytics market is predicted to increase. In a recent report by MarketsandMarkets called “Multichannel Analytics […]
The latest article on ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”.
The latest article on ‘Marketing Land’ is titled “Complete Guide To Universal Analytics – Should You Upgrade?”.
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need Better Statistics″.
StrongView has released “A Practical Guide to Modern Marketing Analytics”.