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Friday, December 2, 2022

Archive for the 'Modern Marketing Analytics' Category

Google Analytics Alternatives You Can Use

Google Analytics help you analyze your website performance by monitoring visitor behavior and navigation. There are other alternatives too which can help you do the same. Search Engine Journal contributor Julie Joyce has shared an article highlighting 10 Google Analytics alternatives. Joyce says, “Looking for an alternative (or addition) to Google Analytics? Maybe you’re concerned about privacy. Maybe you’re overwhelmed by how to use Analytics. Maybe you just like trying new tools. In any case, read on to see if something else suits your needs. These tools... [...]

Linking Analytics and Ads: The Solution to Today’s Marketing Challenges [Guide]

Data is the key element in today’s marketing tasks. Correct analysis and understanding of your customer requirements and their behavior can help you to make right marketing decisions. Google Marketing team has published a new guide ‘Linking analytics and ads: The solution to today’s marketing challenges’ to help you improve your marketing efforts. Google Marketing team says, “The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. The brands that are growing are gaining a deeper understanding of today’s... [...]

What’s up with marketing analytics in 2018

Data is at the core of any business and marketing is not an exception. In marketing, data analysis and interpretation help us stay focused on the efforts we should put in. Econsultancy columnist Jeff Rajeck has shared three trends that are driving the marketing analytics in 2018. On ‘Marketing analysts will need to use many new data sources’, Rajeck says, ” Traditionally, business decisions in many organisations were powered by marketing analytics which relied on big, centralized-managed data servers or data warehouses. According to David, though, things have been changing recently... [...]

‘Measurement & Analytics: Trends, Data and Best Practice’ webinar September 28

Econsultancy is hosting a webinar on ‘Measurement & Analytics: Trends, Data and Best Practice’ on Thursday, September 28, 2017 at 9.00 pm EST. The Econsultancy team says, “Econsultancy’s Trends Webinar for September 2017 looks at emerging trends, case studies and the state of Measurement & Analytics. This insight will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly”. ‘Measurement & Analytics‘ Webinar  [...]

‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ Webinar July 20

Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT. The webinar will reveal techniques to help marketers improve their conversion rate and revenue. Webinar speakers Ruben Ugarte, Founder, Practico Analytics Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some... [...]

‘The Marketing Analytics Practice Is Evolving: How Can You Adapt?’ – ‘Marketing Land’ Article

Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at marketing and technology. A recent study by Forrester profiled the “modern marketer” as a marketer who develops data-driven personas, employs intelligent targeting, understands the customer journey, leverages cross-channel measurement... [...]

‘Multichannel Analytics to Shine in Next 5 Years’ – ‘Website Magazine’ Article

Derel S. says, “From college football programs to major international corporations, analytics are helping a variety of institutions to make better data-driven decisions. With the number of companies and programs using analytics continually increasing, it comes as no surprise that the analytics market is predicted to increase. In a recent report by MarketsandMarkets called “Multichannel Analytics Market by Solution & by Services – Worldwide Forecasts & Analysis (2014-2019)” the research company states”. Multichannel Analytics to Shine in Next 5 Years Website... [...]

‘The Three Layers Of Data And Analytics Success’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Three Layers Of Data And Analytics Success”. David Booth says, “With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems to agree that the sheer volume and expanse of data available today is key to unlocking business value, getting to the point... [...]

‘Complete Guide To Universal Analytics – Should You Upgrade?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Complete Guide To Universal Analytics – Should You Upgrade?”. John Lincoln says, “Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and... [...]

‘Why Content Marketers Need Better Statistics’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need Better Statistics″. Baer says, “One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use”. Why Content Marketers Need Better Statistics Jay Baer’s ‘Convince & Convert’... [...]