Christina Baldassarre says, “Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this — “They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs …” That sounds like any generation of teens and young adults, but millennials are different than earlier generations because they grew up with an unmatched presence of technology in their lives — and they... [...]