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Wednesday, August 5, 2020

Archive for the 'Marketing Technology Landscape' Category

‘Technology and Tools That Make Your Business More Profitable and Easier to Run’ Webinar June 2 [Webinar]

To make your business successful and achieve desired goals, you need to optimize right tools and technology. From social media to webinar platforms, there are several technologies you can utilize for business growth.Entrepreneur Magazine is hosting a webinar ‘Technology and Tools That Make Your Business More Profitable and Easier to Run’ featuring Stuart Clark on Wednesday, May 20, 2020.Michelle Hill says, “Many franchisors and franchise owners have reported that technology tools have been a big part of getting through this ever-changing marketplace that has been suddenly... [...]

‘5000+ Martech Tools: What’s a marketer to do?’ Webinar 1.00 pm EDT

Digital Marketing Depot is hosting a webinar on ‘5000+ Martech Tools: What’s a marketer to do?’ on Tuesday, August 21 at 1.00 pm EDT.The DMD team says, “You’ve seen the martech landscape graphic with 5000+ logos. You’re adept at marketing automation, data crunching, and multi-channel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.But the rubber has hit the road: it’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.Where do you start?Join us as Scott Brinker and Anand... [...]

‘5000+ Martech Tools: What’s a marketer to do?’ Webinar August 21

Digital Marketing Depot is hosting a webinar on ‘5000+ Martech Tools: What’s a marketer to do?’ on Tuesday, August 21 at 1.00 pm EDT.The DMD team says, “You’ve seen the martech landscape graphic with 5000+ logos. You’re adept at marketing automation, data crunching, and multi-channel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.But the rubber has hit the road: it’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.Where do you start?Join us as Scott Brinker and Anand... [...]

‘New Customer Insights Analyst Covering Marketing Technology’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “New Customer Insights Analyst Covering Marketing Technology”.Rusty Warner says, “If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, ‘cloud’ wars et al., then I don’t blame you. The marketing technology landscape is complex, crowded and confusing. To compete in the Age of the Customer, enterprises are quickly deploying technology to manage big data, execute contextual marketing and orchestrate real-time customer interactions.Whether you are a marketing... [...]

‘The Kaleidoscopic Marketing Technology Landscape’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “The Kaleidoscopic Marketing Technology Landscape”.Scott Brinker says, “Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too“.The Kaleidoscopic Marketing Technology LandscapeMarketing Land [...]

‘Today’s Marketing Technology Landscape’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Today’s Marketing Technology Landscape”.Verónica Maria Jarski says, “Want to know more about the vast arrays of software available to marketers as of January 2014?The following infographic by Scott Brinker at the Chief Marketing Technology blog offers a sprawling view of the marketing technology landscape.The infographic features 947 companies placed into 43 categories across the following six classes of marketing technology:1. The Internet2. Infrastructure3. Marketing backbone platforms“.Today’s Marketing... [...]