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Wednesday, May 27, 2020

Category Name: Internet Marketing News

‘How to Build a Digital Foundation to Transform Your Customer Experience’ Webinar May 28 [Webinar]

By creating effective customer experiences (CX), you can improve your customer retention graph. In the era of Internet, your grip over different digital tools plays a key role in creating such customer experiences.Digital Marketing Depot is hosting a webinar ‘How to Build a Digital Foundation to Transform Your Customer Experience’ featuring Keith Barber on Thursday, May 28, 2020 at 1.00 pm EDT.The DMD says, “Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical... (Read More ...)

Off-Page SEO: The Definitive Guide [Guide]

Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions.In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including:BacklinksSocial signalsE-A-TBranded searchesOnline reputation signals.Off-Page SEO: The Definitive GuideBacklinko (Read More ...)

‘The Ultimate Guide to Producing Great Videos for Sales and Marketing’ HubSpot Live Event, May 28

HubSpot is hosting a live event ‘The Ultimate Guide to Producing Great Videos for Sales and Marketing’ on Thursday, May 28, 2020.The following speakers will conduct sessions:Zach Basner, Director of Inbound Training & Video Strategy at IMPACTAlex Winter, Creative Director & Video Manager at IMPACTMarc Amigone, Account Executive at IMPACTThe HubSpot team says, “Video is the latest and greatest thing in the marketer’s toolkit and, with a powerful camera in everyone’s back pocket, it has never been easier or less costly to produce killer content.... (Read More ...)

Four Ways to Improve Facebook Ads Performance

Facebook advertising is a great way to expand your online presence and grow sales. Creative Facebook ads can help you to boost your business growth.Social Media Examiner’s Tom Welbourne has shared four ways to help you improve your Facebook ads.Welbourne says, “To scale your Facebook ads for reach, try adding new ad sets to your campaign as you increase your ad budget. This process is known as horizontal scaling, and it involves researching new audiences using Facebook Audience Insights. Alternatively, you could create Facebook lookalike audiences, which expand on your existing... (Read More ...)

Social Media Marketing: Ultimate Guide In 2020 [Guide]

Sammy Belose has published ‘Social Media Marketing: Ultimate Guide In 2020’ to help you improve your social media marketing performance in 2020.This guide provide an in-depth overview of social media marketing, social media marketing trends for 2020 and more.Belose says, “This is the ultimate guide to Social Media Marketing in 2020. Let me be clear about something:This is NOT your average “Social Media Marketing in 2020” predictions post. Yes, I’ll cover the most important Social Media Marketing Tips & trends in 2020.But you’re also going to see new strategies... (Read More ...)

SEO in The Times of COVID-19: 12 Questions Answered

Search engine optimization is one of the main channels through which several businesses are getting customers. It needs to be updated according to ongoing situations. COVID-19 pandemic has brought one such need for everyone. According to Search Engine Journal’s Kameron Jenkins, search reflects human behavior so COVID-19 is affecting each industry differently.The Botify team has answered 12 important questions to help you get the right insights for improving your SEO performance during these tough times.Botify team has answered the following questions:What are some of... (Read More ...)

15 Ways to Achieve Your Content Marketing Goals

You can achieve content marketing success by setting clear goals and preparing a well-thought plan to achieve those goals. Databox contributor Elise Dopson has shared a 15-point guide to set, track and measure your content marketing efforts. Dopson says, “Marketing teams know that content is a great, cost-effective way to attract a target audience.But, what is the actual goal of content marketing? Is it only to attract people? Is it to generate leads? Build an email list? Drive sales? Or is that too dependent on other factors?In this report, we polled close to 200 marketers... (Read More ...)

15 Email Marketing Metrics That Matter

You can improve your email marketing campaign performance by analyzing its impact on your sales. By evaluating the email open rate, click-through rate and conversion rate you can make required changes to your campaigns. Blogging Wizard contributor Mark Xavier Quadros has shared 15 email marketing metrics that you should consider while planning your next campaign.Quadros says, “As a content creator venturing into email marketing, you have to take time to establish your campaign goals.For instance, metrics for a lead-gen campaign would differ from a campaign that... (Read More ...)

5 Common Objections to SEO (& How to Respond)

MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins.The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”.MOZ (Read More ...)

DFYHero 2.0: 100+ DFY websites, pages, Ecom stores & Blogs #ad

If you want to get started (or if you want to scale up) in online marketing, : DFYHero 2.0, just released by Wildfire Concepts, is a complete package with more than 100 ‘Done For You’ instant pre-built marketing assets.This new package of marketing tools is an SaaS platform with over 100 websites, sales pages, squeeze pages, eCom stores and blogs.The genius of this new service is that everything is ready to go. All you have to do chose the one you want, import it, add your personal touches (such as your site name and affiliate information or Paypal account), and you are ready to go... (Read More ...)

Here’s Why You Need Email Marketing

Email marketing enables you to promote your business with a personalized approach. By adopting different email marketing tactics you can acquire new customers, retain them and improve your sales.Target Marketing contributor Andrew Schulkind has shared four reasons why you need a strong email marketing program.Schulkind says, “As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A solid email marketing program should always be a... (Read More ...)

Generating Local Content at Scale [Video]

Quality content helps you to improve audience retention and generate more leads. SEO-friendly content increases your website traffic from search engines. MOZ team has published new Whiteboard Friday video ‘Generating Local Content at Scale’ featuring Russ Jones. MOZ team says, “Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.In this week’s... (Read More ...)