Knowing what works is key to having a successful business. Wikipedia quotes merchant John Wanamaker, as saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back in the 1890s, when Wanamaker reportedly said it, that could be a problem that was hard to solve, but today […]
Archive for the ‘ Marketing Performance Management ’ Category
The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”.
The latest article on ‘MarketingProfs’ is titled “Four Marketing Performance Management Resolutions for 2014”.