Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why […]
Archive for the ‘ Location-based targeting ’ Category
Aaron Strout says, “Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days […]
AdRoll has released a new book titled “The Retargeting Playbook”.
The latest ‘Econsultancy’ blog post is titled “How marketers can use iBeacon to add relevance to location-based targeting”.