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Saturday, August 15, 2020

Archive for the 'Internet Marketing Marketing Optimization' Category

‘Digital marketing optimization: five lessons from the top performers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Digital marketing optimization: five lessons from the top performers”.Graham Charlton says, “The average conversion rate in Adobe’s Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%. So what is the secret behind the success of this 20%? What can other companies learn from this approach?Let’s delve into the results, based on a global survey of 1,000 marketers and supported by Econsultancy”.Digital marketing optimization: five lessons from the... [...]

‘Small business ecommerce: a beginner’s guide to supplier selection’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Small business ecommerce: a beginner’s guide to supplier selection”.Ben Davis says, “This post is designed for those small businesses that aren’t yet selling online and are getting ready to start.I won’t pretend this piece is for those with lots of experience online. It’s more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead... [...]

‘How Much Should You Spend On Optimization? Calculate Your BUU’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”.Brian Massey says, “Analytics platforms. Split testing software. User testing tools.This is starting to sound expensive. And it is.What if it were more expensive not to have these things in your online business? It might very well be.Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may.How much will you benefit? How much does... [...]

‘SEO: what you need to know about on-page optimization’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”.Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein ofBrowser Media about on-page optimization“.SEO: what you... [...]

‘Simple Optimization Tests Everyone Can Run’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”.John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“.Simple Optimization Tests Everyone Can RunMarketing Land [...]

‘How to Optimize Your Marketing in Real Time’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Optimize Your Marketing in Real Time”.Alex Hazlett says, “Attention is the currency of the Internet, and the brands that can capture and capitalize on it stand to gain a great deal. Their conversions increase, their acquisition rate will improve and their bounce rate will lower. Perhaps just as importantly for businesses, marketers will be able to know if the time and money they invested in creating a campaign was well spent.“You have to be obsessed, diligent, genuine and personal to win over your customers at every turn.... [...]