Return To Home Page
Main Site Navigation
Search This Site
Tuesday, November 24, 2020

Archive for the 'Inbound Marketing' Category

‘Announcing the Inbound Sales Track at #INBOUND16’ – HubSpot

Lauren Hintz says, “It sounds ironic, but taking time away from work to attend a conference will actually teach you how to be more efficient so you can work less. And that’s exactly what we aim to do — equip you with the skills that’ll make you a leaner, meaner salesperson. So for the first time ever, INBOUND will have a dedicated sales track with content tailored to sales leaders. Here’s what you and 15,000 other sales and marketing leaders will take away from #INBOUND16. 1) Lessons from world-class entrepreneurs. What do Rand Fishkin, Gary Vaynerchuk and Alec Baldwin have in... [...]

‘Outbound Is Out: Why Inbound Marketing Works and How to Do It’ – Business.com

Heather Baker says, “Some things you just know you need, like a house or food in the fridge. But there are other things that one might consider a luxury, say a Nespresso coffee machine or underfloor heating, that you believe you’re OK without. That is until you get one and then flummoxed, you ask yourself: “How the heck did I ever survive without it?” Inbound marketing is a lot like that. Outbound strategies still have their place. Some people still sit through the ads on TV, and cold calling apparently still yields results. Though not a lot mind you. According to the Harvard... [...]

‘We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer’ – HubSpot

Aja Frost says, “Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn. Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.” One hundred sessions is a lot to wade through (and it’s not even half of the breakouts for INBOUND this year!), so here are some of our picks for marketers of all stripes. See something that strikes your fancy? Come... [...]

‘Beginner’s Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing’ – MarketingProfs

Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product. Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn’t have any bearing on her decision to make a purchase from you that day. So what did?”. Beginner’s Guide to Creating Fleshed-Out... [...]

‘Beginner’s Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing’ – MarketingProfs

Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product. Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn’t have any bearing on her decision to make a purchase from you that day. So what did? In the B2B space, where you have multiple stakeholders... [...]

‘Marketing Video: When Inbound Marketing by Itself Isn’t Enough’ – MarketingProfs

Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about. And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results. So, adding inbound marketing... [...]

‘Is Inbound Marketing a Waste Of Time and Money?’ – Small Business Trends

Vedran Tomic says, “Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses. Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strategic use of content in lead generation and sales. The concept is simple — businesses should use blogs, video, podcasts, guides, ebooks and other types of content to attract new customers. Proponents of inbound marketing claim that this is an easier, cheaper, and more effective... [...]

‘9 Powerful Inbound Marketing Strategies for Boosting B2B Results’ – Business.com

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for. Want to get started? Check out these eight strategies that will help you harness the power of inbound marketing for B2B. Content 1. Repurpose Existing Content B2B companies... [...]

‘Inbound Opportunities: 5 Ways to Generate More Sales Online’ – Business.com

AJ Agrawal says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance of building relationships. This guide is going to show you some of the ways to generate sales leads like never before through inbound marketing and more. Podcasting is Big Business The podcast is a format of content that has been around for over a decade,... [...]

‘How We Grew Inbound Traffic by 300% in 6 Months’ – HubSpot

Stuart McKeown says, “During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company’s website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But how could we do this? Analytics Growth Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting... [...]