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Monday, November 30, 2020

Archive for the 'Inbound Marketing' Category

‘Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017’ – HubSpot

Brian Halligan says, “2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet. Fast forward to today. While the fundamental tenets of inbound marketing... [...]

’19 Habits to Become a More Effective Salesperson’ – HubSpot

David Ly Khim says, “The other day, a friend who works in sales told me an unbelievable story about her sales team. On the morning of the last day of the month, her team had met less than 80% quota. By the end of the day, they had hit 105% quota. What? I’m sure this is a common experience for the people reading this post, but as a non-salesperson, I was curious … how does that happen? What type of team does it take to make that kind of jump in one day? What behavior makes for an effective salesperson, and by extension, a team of effective salespeople? To answer this question, we studied... [...]

‘5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving’ – HubSpot

Andy Beohar says, “When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing. “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It’s not that inbound marketing requires a long, drawn-out answer — after all, it can be described in 140 characters. But explaining it requires some fundamental knowledge... [...]

‘5 Ways Businesses Can Attract Inbound Links Immediately’ –

David Groom says, “Regardless of the niche or industry you operate in, it’s possible to avoid wasted time and effort by heeding the following five tips to practically guarantee that your website’s inbound link strategy will start moving forward immediately: 1. Create shareworthy content Publishing fresh content that readers will be inclined to share is perhaps the fastest way to see an influx of inbound links [literally] overnight. When a reader encounters a piece of content that they’re tempted to share, they’re not going to put it off until the next day – they... [...]

‘The Future of Marketing: WordStream’s Founder & ClassPass’ CMO on Where Things Are Headed’ – HubSpot

Brittany Leaning says, “Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we’ve seen before. New technologies were being introduced. Consumers’ habits were evolving. Things were different. What does that mean for the future of this movement? Quite honestly, we believe that in five years time marketing and sales as you know it will no longer exist. To learn more about the challenges... [...]

‘Using social metrics + SEO + questions to create content that drives inbound traffic’ – Search Engine Land

Matthew Barby says, “Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of customers are searching for that your competitors are not covering. So, how do you find out exactly what customers are looking for in search and social and identify potential competitive gaps? In this article, I will show you how to: analyze SEO data for your topics, and uncover winning content ideas; validate your content ideas with social engagement metrics;... [...]

‘The State of Inbound 2016 Is Here [New Report]’ – HubSpot

Mimi An says, “Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. And as technology changes, the inbound marketing methodology must evolve with it. And while we still have great benchmark data on how marketers and salespeople do their job today, we also have included new datapoints on how technology... [...]

‘How Does Inbound Work for Membership Marketing?’ – HubSpot

David DeMambro says, “Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn’t just about closing sales. It’s about identifying and building trust with people in your target market. Its principles and tactics apply whether you’re a business trying to acquire customers or an organization trying to acquire new members and inspiring a more engaged membership. The first main principle of inbound marketing is that your marketing has to be all about your member (and potential members). It’s not about you.... [...]

‘ The Marketing and Sales Results You Should Expect from B2B Inbound Marketing’ –

Samantha Anderson says, “B2B inbound marketing can be incredibly effective in regards to your specific marketing goals, whether it’s to generate new leads, improve your sales, build brand authority, build brand trust or simply increase brand exposure. However, what some businesses don’t understand is that B2B inbound marketing is a long-term strategy, not a short-term one. Inbound marketing consists of numerous strategies. If one element happens to result in instant results; for example, a video that goes viral and receives thousands of shares, it’s generally an anomaly. Trying... [...]

‘CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today’ – HubSpot

Jesse Mawhinney says, “Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost. 1) Start learning with visitor heatmaps In 2016, there’s really no excuse... [...]