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Monday, November 30, 2020

Archive for the 'Inbound Marketing' Category

‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ Webinar 2.00 pm EDT

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT. This webinar will focus on various inbound and outbound marketing tactics. Webinar speakers Adam Mertz, Sr. Director, Product Marketing, Act-On Software Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of... [...]

‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ Webinar June 21

Content Marketing Institute is hosting a webinar on ‘Inbound and Outbound: Creating a Dual-Powered Adaptive Journey’ on Wednesday, June 21 at 2.00 pm EDT. This webinar will focus on various inbound and outbound marketing tactics. Webinar speakers Adam Mertz, Sr. Director, Product Marketing, Act-On Software Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of... [...]

Research: Generating Traffic and Leads – Challenge for 63% Marketers

HubSpot has released data from its State of Inbound report. According to the report, 63% marketers said that generating traffic and leads is a challenge for them. Proving the ROI of their marketing activities is a challenge for 40% of marketers. 28% marketers stated that securing enough budget for their marketing activities is a challenge for them. 26% marketers expressed that identification of right technologies for their marketing needs and managing websites is a challenge for them. Along with the data, HubSpot has also published tips on how marketers can tackle the challenges they are facing. Lindsay... [...]

HubSpot Releases ‘State of Inbound 2017’ Report

HubSpot has released the ‘State of Inbound 2017’ report. According to HubSpot, this report is inteded to help marketers stay up-to-date on all the marketing and sales changes that matter for their business. HubSpot’s Mehan Conley says, “There’s a corporate chasm forming between executives and their employees, and when misalignment forms inside the four walls of a business, that can impact everything from employee retention to customer satisfaction. Consider these discrepancies: 69% of executives believe their organization’s marketing strategy is effective,... [...]

‘How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers’ – HubSpot

Samuel Timothy says, “Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Why is Inbound Marketing Important for Manufacturers? A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren’t just any... [...]

‘Amp up Sales with Inbound Marketing’ – Business.com

Ryan Ruud says, “Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works wonders in both the B2B and B2C spaces — in fact, Social Media B2B estimates that companies that actively blog (one of the core pillars of any inbound marketing campaign) generate an average of 67 percent more leads per month than those who don’t... [...]

‘Not Getting Enough Leads? Try Inbound Marketing’ – Business.com

Brett McIntyre says, “Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy utilizes marketing automation, SEO, content marketing, email marketing, social media, blogs and more. To clarify the difference between outbound and inbound marketing, one can look at it like this: Outbound marketing works to directly attract customers, whereas inbound marketing is aimed at creating awareness about a company... [...]

‘The Inbound Sales Methodology’ – HubSpot

Lauren Hintz says, “Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer’s context. Meanwhile, inbound sales teams recognize they must transform their entire sales strategy so they’re serving the buyer. Inbound Sales Methodology Inbound sales organizations develop a sales process that supports the prospect through their buyer’s journey. Note the stages that buyers move through:... [...]

‘Your First 100 Days as an Inbound Marketer: A Framework for Success’ – HubSpot

Lindsay Kolowich says, “Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused efforts, and more toward customer-centric marketing. And for it to truly work, you’ll need to become a dedicated student of inbound marketing. The... [...]

‘5 Inbound Marketing Hacks Your B2B Company is Missing Out On’ – MarketingSherpa

Courtney Eckerle says, “Hack #1. Cannibalize your content When it comes to content marketing, robbing Peter to pay Paul isn’t going to get you fired. It might even get you promoted. If robbery and cannibalism harsh metaphors for you, consider it recycling. Saving your marketing team’s environment one piece of content at a time. When your social media team creates a cool and valuable infographic, don’t just let it die after it moves down the Facebook wall. Shock some electricity into it, call it reborn, and send it out in an email send. Build a blog post around it. Heck, build a white... [...]