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Monday, November 30, 2020

Archive for the 'Inbound Marketing' Category

‘Storytelling Through Data: A New Inbound Marketing & SEO Report Structure’ – MOZ Blog

The latest MOZ blog post is titled “Storytelling Through Data: A New Inbound Marketing & SEO Report Structure”. Aaron Friedman says, “No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long-term relationship. To us, reporting has become much less about the data, and more about the story you can tell with it. Not to say that data isn’t important, but while a big spike in traffic is awesome“. Storytelling... [...]

Stupid Marketer Tricks #4

A marketer sends me email regularly that violate the common sense rules for building a trust relationship with readers. 1. He (or she) never gives his name. The only signature is “admin” . In my inbox the from column also has only “admin”. 2. His subject lines are usually deceptive. Here’s a sample:  * You requested a new password for access id #82181  * Check #PP3241682KY Issued  * Daily Electonic Transfer (Confirmed)  * A deposit has been made to Acc ID : [my email address]  * Re: $257.00 Tranferred to Bank Local 3. In the last 30 days,... [...]

‘Sell More, Better, and Faster in 2014 With Inbound Sales’ – HubSpot

The latest article on HubSpot blog is titled “Sell More, Better, and Faster in 2014 With Inbound Sales”. Brian Halligan says, “The time has come. It’s 2014. You’ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it’s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that’s one of mine — I doubt it’ll last long, but I digress). Take a second to think about what you’ve resolved to accomplish in 2014. Are any... [...]

‘Inbound Marketing Tips: Twitter 101, How to Use Hashtags’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Inbound Marketing Tips: Twitter 101, How to Use Hashtags”. Mike Rastiello says, “Twitter is everywhere. Look on the news, you see the anchor’s name followed by their Twitter handle. Same on shows like American Idol and The X-Factor. Twitter is a huge driving force. You know this. But have you noticed another increasingly growing trend over the past year? Hashtags! Wait, what’s a hashtag? A hashtag is a word or phrase (without spaces) preceded by the # symbol to allow for quick searching on social networks. They work... [...]

‘Web Analytics: More clicks doesn’t always mean more conversions’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”. Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying goals always seem to pop up. Increase clickthrough – We want more people to like what they see on the page, click and go deeper into the funnel. People can’t convert if they don’t click. Increase conversion – We want people to absorb the information... [...]

‘Inbound Marketing: The top 9 MarketingSherpa case studies and how-to articles showcasing 2013 trends and tactics’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Inbound Marketing: The top 9 MarketingSherpa case studies and how-to articles showcasing 2013 trends and tactics”. Courtney Eckerle says, “Marketers in 2013 revolutionized their inbound marketing practices – integrating social media like never before, overhauling SEO practices, and creating relevant and compelling content. The articles featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year highlight trends and actionable tactics from MarketingSherpa case studies and how-to articles of 2013.... [...]

‘Simplify Your Inbound Marketing Process: Focus on Content Assets’ – MOZ Blog

The latest MOZ blog post is titled “Simplify Your Inbound Marketing Process: Focus on Content Assets”. Jason Acidre says, “Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I’ll show you how it worked for me”. Simplify Your Inbound Marketing Process: Focus on Content Assets MOZ Blog  [...]