The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Just like Olympians must... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “How to engage viewers of the Winter Olympics”. Diana Illiano says, “#SochiProblems aside, there has been a lot of buzz on the road to Sochi 2014 Winter Olympics but it is finally upon us with the opening ceremonies kicking things off last week. The Olympics are an incredibly valuable event for connecting with consumers. Fans are heavily engaged in not only viewing the competitions themselves but seeking real-time information through phones, tablets and computers during these events. We decided to dig deeper into insights... [...]