Creativity matters in all the forms of marketing and email is not an exception. A well-designed email campaign will help you get more leads and conversions. Online marketing company Constant Contact has shared 30 creative ideas for holiday email marketing. Ryan Pinkham says, “Do you know what emails you’re sending your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off... [...]

Apart from the HubSpot’s eight email marketing tips for the holiday season, we are sharing a 13-point checklist to create great holiday emails published by BigCommerce columnist Graeme Keeton. Keeton says, “Here are the top tips and best practices for building a holiday email marketing campaign that converts. Use your brand to create loyal customers: Don’t buy a subscriber list Make your email subscription opt-in easy for site visitors: An exit intent pop-up or subtle sign-up box are 2 options Regularly monitoring your list for typos, invalid addresses and inactive members: The... [...]

Shelley Kessler says, “The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower. Marketers need to work smarter, not harder. Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will continue to do) the work for you. The best days to send email to increase... [...]

Pamella Neely says, “If you haven’t already planned your holiday marketing, you’re behind the curve: 40 percent of consumers started making Christmas buying decisions before Halloween. But don’t let that spoil your pre-holiday cheer. Even a few well-timed emails can bring in loads of Christmas orders. Holiday Marketing Calendar Marketers seem to add another semi-official holiday marketing day every year. While it’s good to know which days perform best, if you’re a small shop you may not be able to keep up with every new holiday, and you may not want to bury your clients or customers... [...]

The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”. Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found. Moreover, if the current trend continues, mobile could... [...]