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Sunday, May 16, 2021

Archive for the 'email segmentation' Category

‘Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails’ – MarketingSherpa Case Study

Courtney Eckerle says, ““We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The ecommerce team at JAM Paper applied underutilized behavioral data to the email program to develop a welcome series, retargeting series and cart abandonment campaign. Read on to learn how the small team went from one to 100 email designs per week, and achieved a 25% increase in revenue from this email transformation“. Segmentation: How a small office... [...]

‘Email marketing segmentation: dead man walking?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Email marketing segmentation: dead man walking?”. Ben Davis says, “It seems like the staple diet of a digital marketing blogger is to declare something dead, or not dead, or cleverly D.E.A.D. Only this week, our David Moth wrote a piece on email marketing’s rude health (email is not dead). I think the reason we’re obsessed with the death of marketing technology is because, despite the pace of change in digital, there are many age-old marketing principles that remain absolute. Relevance, timeliness, perhaps more broadly... [...]

‘18 Ways to Segment an Email List’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]

’10 case studies that show the power of email segmentation’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 case studies that show the power of email segmentation”. David Moth says, “In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions. Econsultancy’s Email Marketing Census found that just over half (55%) of respondents achieved more than 10% of their sales from email. But to really reap the benefits of email marketing businesses should also be personalising their campaigns based on user demographics and behaviours,... [...]