The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”.Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few.If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach.Here’s what advertising legend David Ogilvy had to say... [...]