Joe Pulizzi says, “If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year […]
Sujan Patel says, “Who’s responsible for creating your company’s most valuable content? Your marketing team? An agency? You? How about your customers? Customers are generating quality content for companies all over the world around the clock. In my experience, however, few companies have picked up on that fact – let alone realized how valuable this user-generated […]
Brian Clark says, “Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to […]
Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a […]
The latest article on ‘Business 2 Community’ is titled “Content Marketing Forecast for 2014 [Infographic]”.
HubSpot has released a free report titled “Driving Content Marketing Success”.
HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”.
HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”.
The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”.
The latest post on ‘Mashable’ is titled “The Content Marketing Forecast: 10 Predictions for 2014”.