Joe Pulizzi says, “If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. The same trend holds true for 63% of B2C marketers as we see with today’s release ofB2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America sponsored by Hightail. As I detailed... [...]

Sujan Patel says, “Who’s responsible for creating your company’s most valuable content? Your marketing team? An agency? You? How about your customers? Customers are generating quality content for companies all over the world around the clock. In my experience, however, few companies have picked up on that fact – let alone realized how valuable this user-generated content can be. In fact, user-generated content can be more effective at driving sales than the content you create. That’s because prospects are more likely to take their peers’ word at face value.... [...]

Brian Clark says, “Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom. Here are a few sample issues: Three Real Ways to Protect and Enhance Your Brain... [...]

Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”. 5 Hacks for Creating and Promoting the Right... [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing Forecast for 2014 [Infographic]”. Tim Scott says, “What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs,... [...]

HubSpot has released a free report titled “Driving Content Marketing Success”. The HubSpot team says, “The popularity of content marketing has grown dramatically over the last few years. More and more companies are shifting budget away from traditional paid advertising towards inbound marketing. Content is at the core of a successful inbound funnel. But what makes one company successful at content marketing, where another fails? HubSpot and Smart Insights joined forces to find out what has been going on in content marketing in Europe. We surveyed 2600+... [...]

HubSpot is  hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January 23rd, 2014 where HubSpot and Evernote will present key learnings on how you can create a content marketing blueprint for IIP that will line you up for success in 2014. Attend this webinar and discover how to: Create your... [...]

HubSpot is  hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January 23rd, 2014 where HubSpot and Evernote will present key learnings on how you can create a content marketing blueprint for IIP that will line you up for success in 2014. Attend this webinar and discover how to: Create your... [...]

The latest ‘Aweber’ blog post is titled “#AWeberHour Twitter Chat Preview: Content Marketing in 2014”. Brandon Olson says, “The AWeber team invites you to participate in our first-ever #AWeberHour Twitter Chat Wednesday, January 8, from 3-4 p.m. ET. We’ll be speaking with Joe Pulizzi, founder of theContent Marketing Institute. Joe will be providing insight on what 2014 holds in store for content marketing as well as sharing some New Year’s Resolutions every content marketer should make. The top chat contributor will receive a copy of Joe’s... [...]

The latest post on ‘Mashable’ is titled “The Content Marketing Forecast: 10 Predictions for 2014”. Shafqat Islam says, “2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to demand more and to look forward. 2014 is the year when the content marketing category finally matures and newer players in the space — brands, agencies, startups — help us achieve real scale“. The Content Marketing... [...]