This is a reminder about the Adweek webinar to be held on April 25, 2024.  YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder and CMO, Content Monsta) share tips on taking your podcast game to the next level.” Content Marketing Institute  [...]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience... [...]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The video covers the following: Role of traditional marketing and website in AI. AI helps communicate with customers effectively, disrupting websites. Potential disruption in traditional search engines acknowledged. Uncertainty about websites’... [...]

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article featuring 13 steps to protect your rankings while relaunching a website. He says, “Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings,... [...]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]

This is a reminder for the Adweek webinar to be held on April 24, 2024.  Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [...]

This is a reminder for the SEJ webinar to be held on April 24, 2024.  In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this... [...]

Quality content on social media is the currency of engagement, captivating audiences, fostering trust, and igniting meaningful interactions, ultimately driving brand loyalty and amplifying reach in a crowded digital space. It serves as a powerful tool for storytelling, differentiation, and building authentic connections, shaping perceptions and influencing behavior in an age where attention is a precious commodity. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content That Triggers Massive Reach on Social Media’... [...]

Effective website design is the gateway to captivating user engagement, fostering seamless navigation and enhancing brand credibility. It serves as a virtual storefront, shaping visitor perception and driving conversions through intuitive functionality and aesthetic appeal. MOZ has published the latest episode of the Whiteboard Friday video ‘6 Things SEOs Should Advocate for When Building a Headless Website’ featuring Peter Richman. The MOZ team says, “Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.” MOZ  [...]