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Wednesday, May 27, 2020

Category Name: Pinterest Marketing

‘Pinterest now offers ad groups to paid campaigns’ – Marketing Land

Tamar Weinberg says, “Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this rollout, Pinterest’s ad campaigns only allowed for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product.This logical step allows campaign managers to do the... (Read More ...)

‘Medium will eliminate its Promoted Stories ad product following layoffs’ – Marketing Land

Tim Peterson says, “Medium’s advertising product never made it out of beta.The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter.The decision to eliminate its ad product coincides with Medium rethinking its business model and laying off 50 employees, or one-third of its staff, on Wednesday. Williams announced the latter moves in a blog post published on Wednesday, but he did not specify the status of Medium’s advertising business.... (Read More ...)

‘Top 100 Trending Topics for Pinterest Marketers Heading Into 2017’ – Small Business Trends

Shubhomita Bose says, “Pinterest has revealed trends it predicts will dominate in 2017.The third annual Pinterest 100 report (PDF) narrows down the top trends in 10 key categories the image sharing social network expects to be hot in the new year.The list has been compiled by Pinterest’s insight team, which gleaned the most popular trends that saw considerable year-over-year increase in interest on the platform.Here’s a quick overview of the topmost trends in the 10 categories.Top Pinterest Trends for 2017 in 10 CategoriesWellness: Ab Exercises You Haven’t TriedThe trend to stay... (Read More ...)

‘Pinterest launches Showcase to give brands a way to shape their stories’ – Marketing Land

Tamar Weinberg says, “Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand.The Pinterest showcase will rotate to highlight up to five boards and Buyable Pins in the US and can be further customized by brands for seasonality or new offers. Brands who elect not to feature anything in their showcase will not see the showcase on their profile. A prompt will appear to... (Read More ...)

‘Holiday Marketing Campaigns: ‘Tis the Season for Pinterest ‘ – MarketingProfs

Vahe Habeshian says, “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog.That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact.So take into consideration the information in the following infographic to make the holidays, on and off Pinterest.For example, holiday planning on Pinterest starts early: Nearly half of Pinners start to plan for the holidays a couple of months out. Accordingly,... (Read More ...)

‘Pinterest queues up autoplay video ads for new Explore tab’ – Marketing Land

Tim Peterson says, “A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically.American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday.During the test, brands will pay a fixed price for every thousand times their video ads appear on people’s screens, even if those people don’t actually watch the video. If people do watch... (Read More ...)

‘Pinterest & Snapchat: 12 tips to dial in your visual ads’ – Marketing Land

Andrew Waber says, “By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject.If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses.But what about for the newer social platforms that don’t have as many best practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat.PinterestPinterest is a cool combination of social engagement/proof and search intent. Since I last... (Read More ...)

‘Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter’ – Entrepreneur

Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so:One-third of all online activity is spent watching video90 percent of users say seeing a video about a product is helpful in the decision processShoppers who view video are 1.81 times more likely to purchasethan non-viewersBut each social platform has its own audience and way of presenting video content, so you should create a unique strategy for each. Read on to learn... (Read More ...)

‘Pinterest Is Rumored to Add Explore Section’ – Entrepreneur

Lesya Liu says, “Instagram and Snapchat continue to be some of the most disruptive forces in social media and digital marketing in general. Their influences are clear in the latest (so far only rumored) Pinterest concept.According to anonymous advertising sources close to the company, the platform wants to develop a new placement for publishers and brands to focus on organic content by creating videos and multimedia posts. Advertisers will be given an opportunity to buy sections, primarily for video.Pinterest is planning to test out the idea first before making commitment or charging for... (Read More ...)

‘Pinterest’s monthly user base hits 150 million people, up 50% from last year’ – Marketing Land

Tim Peterson says, “Pinterest isn’t done growing, but it still has a ways to go.On Thursday, the social network/search engine announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark.The 50-percent monthly user base increase is a good sign for Pinterest as it tries to attract more and varied advertisers beyond the “tens of thousands of advertisers” it claims to already have. But it’s also a sign of how wide the gap has become between Pinterest and other platforms vying for those budgets.More than... (Read More ...)

‘Pinterest will target ads to people who click on, save brand-related pins’ – Marketing Land

Tim Peterson says, “Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability for brands to retarget people who visit their sites and use their apps with ads on Pinterest, the company is now introducing a way for brands to advertise to people who click on or save brand-related pins that are posted to Pinterest.“Engagement data [like pin clicks and saves] show much higher intent and are more valuable than simply liking a page or following a brand’s account,” said Pinterest product manager Frank Fumarola.According... (Read More ...)

‘Pinterest pushes into video ads’ – Internet Retailer

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings.Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network.The ads differ from the video ads offered by Facebook Inc. and Twitter Inc., which both automatically play video ads at a constant rate when a user scrolls by them in their feed. On Pinterest the video ads are timed to play at the same pace with... (Read More ...)