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Wednesday, May 27, 2020

Category Name: Pinterest Marketing

Get more traffic to your site with these Pinterest strategies

Pinterest is one of the most successful social tools to grow your website traffic.Entrepreneur columnist Melyssa Griffin has shared three strategies to use Pinterest for getting more traffic to your sites.Griffin says, “Before utilizing my Pinterest strategies, I had about 2,000 subscribers. Twelve months after implementing my strategic Pinterest system, I was up to 40,000 subscribers. Now, after two years, I’m nearing 200,000 subscribers. It’s kind of insane.And this new surge in traffic and subscribers rapidly grew my business, too. Within one year of using my Pinterest strategies,... (Read More ...)

How to increase site traffic with Pinterest

Social media plays an important role in getting more traffic to your websites. Pinterest is one of the platforms which is proved effective in generating traffic.Entrepreneur guest writer Melyssa Griffin has shared three ways you can use Pinterest to boost your site traffic.Griffin says, “Check out these three essential Pinterest strategies that will help you turn this often-neglected platform into your own marketing powerhouse — no matter which niche or industry you’re in.1. Create a profile that attracts the right people.When you initially create a blog or business, what’s... (Read More ...)

Entrepreneur’s Facebook Live event on using Pinterest to grow your audience

The Entrepreneur team is hosting a Facebook Live event on using Pinterest to grow your audience with Pinterest expert Melyssa Griffin on Tuesday, August 15 at 1 pm ET.Andrea Huspeni says, “Griffin is also an experienced mentor. By offering an extensive library of free resources and courses, she has connected with 200,000 entrepreneurs. In a Facebook Live this Tuesday, Griffin, will connect with us. She’ll provide advice to side hustlers, including myself, on how to use Pinterest to massively grow their  audiences. Specifically, she’ll show us:Why you should use Pinterest... (Read More ...)

Explore and adopt these brands’ Pinterest strategies

The web is after video today and apart from video pictures matter. And when it comes to pictures  – it is all about Pinterest.Econsultancy’s Nikki Gilliland has shared examples of six brands who have explored great Pinterest strategies for their marketing needs.Gilliland says, “Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands... (Read More ...)

Mashable announces Pinterest Marketing And Ads Blueprint course

Mashable has announced ‘Pinterest Marketing And Ads Blueprint’ course. This course teaches how Pinterest works and how marketers can use it.Mashable team says, “One of the central challenges of marketing through social media is sorting through buyers and sellers to get a high conversion rate. On many platforms you have to invest big to get a sustainable conversion. However, the vast majority of Pinterest is comprised of buyers, which means well-targeted campaigns have a much higher success rate. This course teaches you how to use Pinterest as a powerful marketing channel and... (Read More ...)

Pinterest Introduces Autoplay Video Ads

Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically.The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa.Tim Peterson says, “Since the video ads play automatically and are therefore more likely to get views, they will likely also cost less for advertisers, as has been the case with Twitter’s autoplay video ads since it relaxed its viewability standard. Pinterest will charge advertisers based... (Read More ...)

Pinterest to Use Image Recognition for Ad Targeting

Pinterest has announced that it is going to use photo data to target ads on its network. This new update will help Pinterest users easily connect to the products they are finding.Pinterest team says, “When a potential customer spots a table they like the looks of on Pinterest, visual discovery helps us recognize the style, textures and shapes that make it unique. We can identify it as a “rectangular, mid-century modern dining table,” and show similar products that match the look and feel.We help people find your ads in the very same way, connecting people to products they like the looks... (Read More ...)

‘Pinterest Unveils Lens for Visual Search’ – Small Business Trends

Antony Maina says, “Pinterest has finally launched Lens point-and-shoot discovery tool to everyone on Android and iOS in the U.S.Pinterest Lens is one of three visual discovery features introduced by Pinterest recently. The feature simply allows users to snap a photo or use an existing image on their camera roll to find pins and themes related to the photo.Using Pinterest LensTo get to Lens, you first need to update your app, tap the search bar and then tap the red camera icon. Point Lens to your object of interest — could be shoes, other fashion accessories, tables and chairs, etc.... (Read More ...)

‘Pinterest bets visual search can drive shoppers from inspiration to purchase’ – Internet Retailer

Zak Stambor says, “Pinterest today rolls out three products, including ’Shop the Look’, which lets a consumer tap a blue circle on a product pin to get recommendations for similar items she can buy on Pinterest or from a brand.Pinterest Inc. wants to bridge the gap from inspiring consumers’ future purchases to driving them to make a purchase by rethinking the way consumers search for products on the web.The social network today rolled out “Shop the Look,” a tool that enables Pinterest users to identify, shop and buy products within fashion and home pins, as well as two other visual... (Read More ...)

‘Why brands should be making more use of Pinterest’ – Econsultancy

Nikki Gilliland says, “When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.Of course, Pinterest’s age-old image problem remains, with the platform often being dismissed as ‘female-centric’ – a place for wedding inspiration and rainbow cake recipes. But having surpassed 150m monthly users in 2016 – a 50% increase from the previous year – and a growing male... (Read More ...)

‘What marketers need to know about Pinterest’s new search ads’ – Econsultancy

Patricio Robles says, “Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.Here’s what marketers need to know about Pinterest’s new ad offering, which had previously been tested by a number of major brands.The ads are inserted as Pins into the search results pageOn Pinterest, when a user enters a search... (Read More ...)

‘Pinterest introduces Search ads with Keyword and Shopping campaigns’ – Marketing Land

Ginny Marvin says, “Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns.Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as unique across search and social to capitalize on upper-funnel commercial... (Read More ...)