SEO for AI Search focuses on creating context-rich, intent-driven content that large language models can easily understand and summarise. It prioritises structured data, authoritative sources, and conversational relevance to ensure your brand appears in AI-generated answers.Ahrefs has published a new video, ‘The New SEO Playbook for AI Search (Top GEO Ranking Factors)’.This video covers the following:Why AI Overviews are stealing clicks from #1 rankingsThe new top ranking signal in SEO for AI search (AEO/GEO)How LLMs associate your brand with specific topicsWhere to get... [...]

HubSpot contributor Curt del Principe has published an article covering three bitter truths all marketers need to hear right now.She says, “When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned.I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine.Lesson 1: Marketing’s... [...]

This is a reminder for the MarketingProfs webinar on December 4, 2025.AI’s org-wide marketing impact is transformative, aligning teams with real-time insights and automated workflows that enhance speed and precision. It breaks silos, optimizes campaigns across channels, and empowers every department to deliver smarter, data-driven customer experiences.MarketingProfs is hosting a webinar, ‘Decoding AI’s Org-Wide Marketing Impact’ on Thursday, December 4, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this one-of-a-kind conversation leveraging... [...]

Content Marketing Institute has published a new video, ‘Gratitude Beats AI Pressure’.The CMI team says, “In 2025, marketing teams became stuck in a fear-driven cycle, rushing to implement AI and produce more content faster because they feared falling behind. This “we have to” mindset turns work into a guilt-driven race where teams risk losing sight of what actually matters to their audience. Rather than chasing speed, Robert Rose suggests shifting to a lens of gratitude. Viewing marketing... [...]

ChatGPT SEO focuses on optimizing content so it ranks well in AI-driven answer engines, not just traditional search results. It prioritizes clear intent, structured information, and conversational clarity to ensure your content is easily understood and surfaced by AI models.Neil Patel has published a new video, ‘The ChatGPT SEO Playbook for 2026’.In this video, you’ll learn: How ChatGPT is changing the way it decides which brands to cite and recommend Why certain sources (and platforms) will lose authority while others gain power... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring the three Rs of marketing that will define marketing in 2026.He says, “People live by the stories they tell themselves. A relationship ends, and suddenly they “can’t trust anyone.” A few career setbacks, and they believe they’re “not meant for success.” I botched an apple pie during the pandemic and still say I’m “not the kind of person who bakes.”It’s rarely the experience that shapes us. It’s the meaning we attach to it. We don’t react to reality. We respond to the narratives... [...]

The latest ‘Exposure Ninja’ video is titled ‘Copy The 3 Pillars of £50m+ SEO Campaigns’.This video covers the following:Why technical SEO performance matters more than ever — including how page load speed impacts both rankings and conversion rates (with data from Cloudflare and Walmart showing the direct business impact)The onsite content strategy that works for both AI search and traditional SEO — including how we helped ZUGU become the top-recommended iPad case in ChatGPT and Google’s... [...]

Neil Patel has published a new video, ‘This CMO Put Alexa In 1,000 Hotel Rooms (Amazon’s Hotel Experiment!)’.In this video, you’ll learn: Why Amazon is using hotels as distribution channels for Alexa (and their master plan) How voice-controlled rooms solve the #1 pain point for business travelers The shift from one-way to two-way marketing communication—and why top-of-mind isn’t enough anymoreHow to balance B2B and C marketing in the same company (50/50 revenue split strategy) Data-driven influencer marketing strategies... [...]

Short-form video content is essential because it captures attention quickly and delivers impactful messages in a format audiences prefer and consume at scale. It boosts engagement, reach, and shareability across social platforms, making it a powerful tool for modern marketing.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘How to Create Short-Form Video Content That Stops the Scroll’ featuring Eden Hazan.This video... [...]

Content Marketing Institute has published a new video, ‘How To Become a LinkedIn Star’.The CMI team says, “Most LinkedIn success stories feature a polished executive, a seasoned entrepreneur, or an established content creator. Heike Young is the “everyperson” of LinkedIn video. Her journey to 40,000-plus followers began after she texted friends, “What tool do I even use to edit videos?”Though Heike has held content strategy positions at Microsoft and Salesforce, she was a social video... [...]