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Wednesday, June 29, 2022

Archive for the 'Predictive Analytics' Category

5 Ways you can use predictive analysis

Predictive analytics, a branch of advanced analytics techniques uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future. It helps marketers plan out themselves for the future trends. Forbes contributor Kimberly A. Whitler has interviewed Shari Johnston, SVP and Head of Marketing at Radius, on how to use predictive analysis in marketing. Johnston has shared five ways for the marketers to use predictive analytics. Johnston says, “Predictive analytics is a tool that enables marketers to improve their go-to-market... [...]

‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ webinar 1 pm ET

Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The... [...]

Consider These Four Points for Successful Predictive Analytics

Predictive analytics is an advanced analytics that helps marketers identify patterns in the data and predict future user behaviours. It uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about future. Econsultancy’s Ben Davis has shared four crucial points that marketers should consider while using predictive analytics strategies. On identifying appropriate sources of data, Davis says, “One of the most fundamental points to consider is whether data is indeed capable of providing an answer to every question... [...]

‘The state of predictive analytics’ – Econsultancy

According to Ben Davis , “Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye. We’ve rounded up some of the findings of the survey report in an old-school infographic. N.B. Subscribers can download the full Predictive Analytics Report for further background and analysis. And for more from the report and on predictive analytics in general, see the following resources: – What is predictive analytics and how could you use it? – Four key trends in the use of predictive analytics – Expanding your marketing playbook with predictive... [...]