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Thursday, September 16, 2021

Archive for the 'Internet Marketing Analytics' Category

‘Measurement & Analytics: Trends, Data and Best Practice’ webinar September 28

Econsultancy is hosting a webinar on ‘Measurement & Analytics: Trends, Data and Best Practice’ on Thursday, September 28, 2017 at 9.00 pm EST. The Econsultancy team says, “Econsultancy’s Trends Webinar for September 2017 looks at emerging trends, case studies and the state of Measurement & Analytics. This insight will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly”. ‘Measurement & Analytics‘ Webinar  [...]

Prescriptive analytics explained

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics, Diagnostic Analytics and Predictive Analytics. He has published the fourth article on Prescriptive Analytics. Rajeck says, “Paradoxically, understanding the complex area of prescriptive analytics starts with a simple question. In marketing, why do we do what we do? Dispensing with trivial answers to that question, most marketers do what they do because, relying on experience and reflection, they believe it is the right thing to do. For example,... [...]

Here’s what you need to know about predictive analytics

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations for why certain events happened. Notably, both techniques use data from things which happened in the past. The data itself, therefore, is never in question, even if the diagnoses are controversial. With predictive analytics, we are still relying on data... [...]

Diagnostic analytics – explained

After publishing an in-depth article on Descriptive Analytics, Econsultancy writer Jeff Rajeck has published a second article focused on Diagnostic Analytics. Rajeck says, “Previously, we discussed how descriptive analytics will tell you what just happened. To understand why, however, you need to do some more work. You need to perform diagnostic analytics. In many cases, when there is a single ‘root cause’ of the situation, diagnostic analytics can be quick and simple – you just need to find that root cause. But, if no root cause is apparent, then you need to use diagnostic... [...]

Descriptive analytics – explained

In descriptive analytics a summary of historical data is created to yield useful information and possibly prepare the data for further analysis. So it is one of the initial steps of analytics. Econsultancy’s Jeff Rajeck has published an in-depth article on descriptive analytics. Rajeck says, “For a start, descriptive analytics only uses facts and real data. Descriptive analytics should not include assumptions or derived data which cloud the description. For example, the report described above should not include estimates and any missing data should be clearly noted. Descriptive analytics... [...]

‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ Webinar July 20

Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT. The webinar will reveal techniques to help marketers improve their conversion rate and revenue. Webinar speakers Ruben Ugarte, Founder, Practico Analytics Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these... [...]

Consider These Four Points for Successful Predictive Analytics

Predictive analytics is an advanced analytics that helps marketers identify patterns in the data and predict future user behaviours. It uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about future. Econsultancy’s Ben Davis has shared four crucial points that marketers should consider while using predictive analytics strategies. On identifying appropriate sources of data, Davis says, “One of the most fundamental points to consider is whether data is indeed capable of providing an answer to every question... [...]

‘How to Determine If Your Business Can Benefit From Advanced Analytics’ –

Guy Greenberg says, “If you’re running a successful startup and are anticipating entering a high-growth phase, you know how critical it is to be able to answer the right business questions to work towards that growth. It’s not about the numbers of customers and what actions they took; rather, it’s about understanding their behavior and the story behind those actions. Advanced analytics gives you this understanding of the customer journey across your app, website or product. They give you those deep insights that you need in order to understand beyond the what (actions) and get to the... [...]

‘Three ways brands are using emotional analytics to connect with customers’ – Econsultancy

Tamara Littleton says, “Social media has dominated my working life since its inception. It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers. But now it’s time for the next step. Emotional analytics allows brands to connect with people on a deeper, more personal, level. Unlike sentiment analytics, which simply allocates responses into broad positive, neutral or negative categories, emotional analytics tells brands what people are feeling and why. This, I think,... [...]

‘The secrets of elite analytics practices: Report’ – Econsultancy

Arliss Coates says, “In August 2016, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices. We sought to discover just how much analytics was contributing to business performance and where in particular analytics was making the biggest impact. Today we’re expanding on those insights with commentary from top marketers on the power of analytics. In this, the first of two long reads, we explore how analytics is revealing opportunities in a complex customer journey and what tactics are winning out. We’ll also be exploring its limitations... [...]