As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores)... [...]

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find out: Key strategies from brands successfully balancing evergreen and... [...]

Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions. She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user! From an advertiser perspective, the main benefit is the increase in visibility... [...]

In 2024, advertising thrives on hyper-personalization, leveraging advanced AI algorithms to tailor content to individual preferences. Immersive technologies like augmented reality redefine consumer engagement, blurring the lines between advertisement and experience. HubSpot contributor Scott Weiss has published an article featuring nine advertising trends to watch in 2024. He says, “While ad spending is predicted to spike in 2024, teams will likely be more responsible for how ads perform as companies tighten their budgets in anticipation of a recession. Knowing and using the latest trends... [...]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations... [...]

eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth. You’ll walk away with: Strategies to integrate commerce ad operations in-house and reduce outsourcing Steps to acquire the right ad talent and... [...]

Product Listing Ads (PLAs) are paid advertisements that appear in search results for a target customer. They are also known as Google Shopping or Google Product Search. Semrush contributor Asif Ali has published an in-depth article explaining product listing ads. He says ,”PLAs are a straightforward way to get noticed by customers right at the moment they are searching for a product you offer. But creating and managing an effective PLA campaign can be challenging. The PLA Research tool from Semrush helps you with that, offering insights into your competitor’s Google Shopping ads.... [...]

To achieve content marketing success, you need a platform that offers reach to a wide audience. Search Engine Journal contributor Annabelle Nyst has published an article featuring 17 ad networks for content creators in 2024. She says, “Ad networks serve as a bridge to help advertisers find ad placements on websites that align with their target consumers and goals – and vice versa. They help publishers connect with advertisers whose ads align with their own content and audience. For bloggers and content creators, ad networks provide an opportunity to make money from their content without... [...]

Emotional advertising is a marketing technique that uses emotions to get people to notice, remember, share, and buy. Search Engine Journal contributor Greg Jarboe has published an article featuring 39 emotions digital marketers can use in advertising. She says, “Here is the all-important language that digital marketers can use to define and, therefore, replicate advertising success through emotion. Empathy According to the DAIVID Field Guide to Emotions in Advertising, there are 11 emotions in the Empathy cohort that digital marketers can put on their palette when creating a campaign: Admiration: A... [...]

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success. Brooke Osmundson says, “This in-depth guide covers the ins and outs of the Google Ads platform, leaving you with the tools, techniques, and best practices... [...]