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Tuesday, June 2, 2020

Archive for the 'Yahoo Advertising' Category

Group Theft Auto: funny name, serious software #ad

There is a lot of talk about Facebook groups, but Yahoo groups are alive and well. Yahoo has bee doing group support for more years than Facebook has been alive. They have a good platform for “birds of a feather” to get together and talk about their mutual interests.Cliff Carrigan has created software he calls Group Theft Auto- Yahoo Edition to find prospects for your products and services among these Yahoo groups.This Windows software will search Yahoo’s database of active groups to find groups in your niche.These groups are discussing topics directly related to your product... [...]

‘Yahoo Is Testing Ads Which Sell You On Apps’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Yahoo Is Testing Ads Which Sell You On Apps”.Selena Larson says, “Yahoo has a strategy for making money on smartphones: The company isreportedly rolling out ads which prompt users to download other apps across its mobile properties.Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game... [...]

‘Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace”.Matt McGee says, “Yahoo has announced a new ad marketplacethat combines mobile search and native ads.It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform.Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini:With Yahoo Gemini, advertisers get the performance and ease of search, combined with the... [...]

‘How Yahoo Can Get Its Search Mojo Back From Microsoft’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Yahoo Can Get Its Search Mojo Back From Microsoft”.Selena Larson says, “Yahoo reportedly wants out of a deal that ties its search services to Microsoft, and is preparing new technological initiatives to reclaim its position in the search market.According to Kara Swisher at Re/code, Yahoo CEO Marissa Mayer is pushing two new initiatives called “Fast Break” and “Curveball” that could position Yahoo once again as a player in Web search and the lucrative search-advertising market that accompanies it.Yet it’s not clear... [...]

‘Yahoo’s Comeback Is All Smoke and Mirrors’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo’s Comeback Is All Smoke and Mirrors”.Todd Wasserman says, “The appointment of Marissa Mayer as Yahoo CEO has been a godsend for those in the media. If nothing else, the photogenic, enigmatic and workaholic chief executive has made people interested in the company again.In 2011, Yahoo was never mentioned in the same breath as Google or Facebook. But now, Mayer has propelled the company into the top tier of Internet Companies That Tech Writers Like to Cover. Like investors, the media love a comeback story, and Yahoo seemed... [...]

‘Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr’ – Business Insider

The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”.Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content.YouTube launched an... [...]

‘Marissa Mayer Reveals the Future of Yahoo Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Marissa Mayer Reveals the Future of Yahoo Advertising”.Jason Abbruzzese says, “Yahoo on Tuesday answered the question about what the company intends to do with Tumblr.CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction ofYahoo Advertising, a united platform for that will simplify the purchase of ads on Yahoo’s various properties including Tumblr.“The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which... [...]

‘Can Yahoo Inspire Us?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Can Yahoo Inspire Us?”.Owen Thomas says, “The savior narrative runs strong at Marissa Mayer’s Yahoo: An executive from Google, the company that long left Yahoo behind in the dust, comes in to revive the ailing Web giant as its CEO.It’s a tale that’s easy to tell, but it’s easier said than done. Tuesday, at the Las Vegas Hotel, Mayer delivered a keynote speech at the Consumer Electronics Show that unveiled new products but stuck to an old script. And that script did not address the question: Can Yahoo innovate?“.Can... [...]