Identity resolution refers to the process of collecting and matching the prospect data for reaching out to more and more customers. Merkle contributor Courtney Trudeau has published a comprehensive article on Identity resolution. She says, “Here are three of the most popular motives to put identity at the top of your to do list: Accurate, In-Moment Personalization A consumer’s journey not only spans across multiple devices and channels, but also extends into the physical world. Identity resolution collects and connects all different types of identifiers to one person so a customer can... [...]