In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a question dealing with continuing with regular campaigns, Lawson says, “Smart display campaigns can help save time and drive better performance by automating bidding, targeting... [...]