When your website doesn’t meet Google’s quality standards and violates the search engine’s norms, it invites a penalty. Searchmetrics contributor Sarah Presch has shared some useful tips to help you win a Google penalty shoot-out. She says, “There are a number of different causes, some of which can be purely accidental, to those more severe where people are going out of their way to manipulate search results. In this post, we’ll take a look at some of the most common causes our team have seen, and how to fix them. Keyword Stuffing and Hidden Text Back in the early... [...]