Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services. Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing. On improving engagement, Gilliland says, “Engagement has long-been viewed as […]
Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at […]
A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they […]
Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular. HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own. Cook says, “To give you an idea of how brands — both big and small […]
Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales. AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts. Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult. On YouTube alone, […]
Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience. To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns. Cook […]
Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost. Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers. Onibalusi says, “An influencer message has to be authentic because audience members now have a clear […]
Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers. Payne says, “In this blog post, I’ll be laying out ten ways how to […]
An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team says, “As […]
Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers. Entrepreneur contributor Brian Hughes has shared three ways influencer marketing becoming a powerful […]