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Thursday, January 20, 2022

Archive for the 'Influencer Marketing' Category

‘Reach Your Target Audience: A Fool-Proof Guide to Influencer Marketing’ – Business.com

Valerie Levin says, “For any company hoping to get into the influencer marketing game, there are some important considerations to keep in mind. Knowing the rules, bending those rules and avoiding the less effective side of this type of marketing can help develop a successful influencer campaign and generate more conversions. This guide provides the advice for getting started and using this strategy to your advantage. From Word-of-Mouth to Social Buzz Word-of-mouth marketing is the primary factor behind 20 to 50 percent of all purchasing decisions. This type of marketing also generates more... [...]

‘Reaching the Masses: The Secret Guide To Instagram Influencer Marketing’ – Business.com

Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and comments, especially on Instagram. This has opened up a new channel for businesses to promote their brand through influential individuals. What is Instagram Influencer Marketing? Instagram influencer marketing is the process of marketing products,... [...]

‘How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?’ – Business.com

Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept. Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions. According to Tomoson, influencer marketing is the fastest growing and cost-effective marketing channel. McKinsey also says that word of mouth generates twice the sales of paid advertising. That’s why it’s about time you include influencers in your monthly marketing strategy”. How... [...]

‘Nine incredibly helpful influencer marketing tools’ – Econsultancy

Jack Simpson says, “One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start? Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

Thankfully there is an easier way. There are a number of brilliant tools out there that can help you... [...]

‘The three biggest challenges in influencer marketing’ – Econsultancy

Jack Simpson says, “The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why. It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. In this post I’m going to cover the top three challenges that marketers face when it comes to working with influencers, and how you can overcome... [...]

‘The 4 Best Influencer Marketing Studies of 2015 (So Far)’ by Jay Baer

Baer says, “I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containingfacts, strategies backed up with data, and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press... [...]

‘Why Influencer Marketing is Creating Huge Returns for Businesses’ by Jay Baer

Baer says, “Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplaceTomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing A majority of marketers believe that influencer marketing attracts... [...]

‘Why Influencer Marketing Pays Off for Small Businesses’ – ‘Entrepreneur’ Blog

Eric Dahan says, “Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, andinfluencer marketing could be the best option“. Why Influencer Marketing Pays Off for Small Businesses ‘Entrepreneur’ Blog  [...]

‘Influencer Marketing: How Google Will Change The Game’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]