Joy Hawkins says, “For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.What was the update?All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google... [...]