The latest ‘Econsultancy’ blog post is titled “Google Shopping explained: how to get started”. Christopher Ratcliff says, “Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now simply Google Shopping, this is a service that lets consumers search for products and compare prices through Google Search. Previously I had assumed that consumer products appeared on SERPS through an ecommerce site’s own specific markup... [...]