The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: What the death of... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result. In this episode, Gary covers how Google Search actually returns that result; technically. How does Search process users’ queries and serve relevant results? Find out on this episode of How Search Works.”  [...]

Google Keyword Planner is a powerful tool for conducting keyword research, providing insights into search volume, competition, and potential bid estimates for advertising campaigns. It aids marketers and businesses in identifying relevant keywords to optimize their content and advertising strategies effectively. Search Engine Journal contributor Tessa Nadik has published an in-depth article on using Google Keyword Planner. She says, “Google Keyword Planner offers the ability to look for keyword insights for free. Many tools require a paid subscription, but Keyword Planner is a free alternative... [...]

Google’s Local Pack is a prominent feature that showcases local business listings in search results. It provides users with essential information like addresses, contact details, and reviews, making it easier to find nearby services. Optimizing for the Local Pack can significantly boost a business’s visibility and attract potential customers. The latest The SERP’s Up SEO podcast episode is titled ‘Things you never knew about the Local Pack’. The SERP’s Up team says, “Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter... [...]

E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). MOZ has published the latest episode of the Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. The MOZ team says, “Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.” MOZ  [...]

Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking are half-baked. Meanwhile, the U.K. Competition and Markets Authority is hinting that the Sandbox was architected to give Google an unfair advantage. No matter where the cookie chips might fall, Robert Rose urges brands to start building their first-party data approach.” Content Marketing Institute  [...]

Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search. ” https://www.youtube.com/watch?v=jFeLHfY0xkE  [...]

Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA  [...]

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal. Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max. She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals. Google’s AI technology looks across many factors when optimizing PMax campaigns, including: Audiences. Creatives. Budget optimization. Bidding... [...]

Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.”  [...]