Return To Home Page
Main Site Navigation
Search This Site
Sunday, May 31, 2020

‘What to do when a competitor ‘steals’ your product page Google ranking’ – Econsultancy

Ben Davis says, “We recently ran an article about the importance of canonical tags to differentiate between similar product pages. You can read that piece here. But what about when a competitor’s page seems to have bumped you out of the search results? That’s another topic that Jon Earnshaw, CTO Pi Datametrics, discussed at Brighton […]

Read More

‘How to Get Your App Content Indexed by Google’ – MOZ Blog

Bridget Randolph says, “As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for […]

Read More

‘The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings’ – MOZ Blog

MOZ team says, “Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks“. The Impact of Queries, Long and […]

Read More

‘A Beginner’s Guide to Google Search Console’ – MOZ Blog

Angela Patteys says, “If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to […]

Read More

‘Traffic and Engagement Metrics and Their Correlation to Google Rankings’ – MOZ Blog

Roy Hinkis says, “When Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data on over 200,000 […]

Read More

‘How Google defines ‘quality content’’ – ‘Econsultancy’ Blog

Jack Simpson says, “Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report. This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. According to the study, positive signals such as the amount of time spent on a page are having an […]

Read More

‘Google Mobilegeddon is upon us’ – ‘Econsultancy’ Blog

Patricio Robles says, “Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” the company wrote on its blog. “Consequently, users will find it easier to get relevant, high […]

Read More

‘The One Trick You Need To Secure Your Site & Boost Google Rankings’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”.

Read More

‘How can you tell if you have a Google penalty?’ – ‘Econsultancy’ Blog

Graham Charlton says, “How can businesses find out that they have been penalised by Google?  I’ve been asking a number of search experts for the tell-tale signs to look out for… Types of Google penalties First up, I think it’s important to distinguish between manual penalties, for which sites will recieve notification via Webmaster Tools, and […]

Read More

‘6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing’ – MOZ Blog

The latest MOZ blog post is titled “6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday”.

Read More

Archive for the 'AI for Marketing' Category

‘Inclusive Marketing, Optimizing Business and Life’ Webinar February 27 [Webinar]

Inclusive marketing refers to the concept of marketing campaigns that embrace diversity by including people from different backgrounds. It helps you to expand your business at global level.Microsoft Advertising team is hosting a webinar ‘Inclusive Marketing, optimizing business and life’ on Thursday, February 27, 2020 at 2.00 pm ET. Microsoft team says, “Whether you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns;... [...]

‘How to Consistently Maximize Your Audience’s Digital Content Experience’ Webinar February 26 [Webinar]

To increase the popularity of your content you should consistently work on improving its quality. You can boost your marketing return on investment by creating captivating content. Content Marketing Institute is hosting a webinar ‘How to Consistently Maximize Your Audience’s Digital Content Experience’ on Wednesday, February 19, 2020 at 2.00 pm EST. CMI team says, “Digital experience matters. Whether you’re a company or government organization, the first interaction a customer or constituent has with you today will likely be digital. In many cases, every interaction they... [...]

‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ Webinar February 26 [Webinar]

Video is a proven tool to boost your marketing efforts. It enables you to make your marketing appeal more persuasive. With a proper plan and good quality you can make your marketing video irresistible. Impact team is hosting a webinar ‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26, 2020 at 2.00 pm ET. Impact team says, “When it comes to engaging, educating, and earning the trust of your potential buyers, video is the next best thing to being there in person. That’s why video has been shown time and again... [...]

‘How to Succeed and Drive Business Growth in the Feedback Economy’ Webinar February 26 [Webinar]

Today if you want to grow your business, you should focus on effective customer service. Word of mouth by the way of customer reviews can help you to boost your sales. Marketing Week is hosting a webinar ‘How to Succeed and Drive Business Growth in the Feedback Economy’ on Wednesday, February 26, 2020 at 3.00 pm EST. MW team says, “In the fight for new revenue in an increasingly competitive environment, companies must grab the opportunity to differentiate by focusing efforts on delivering customer-centric experiences. Today, those that know how to tune in to the voice of... [...]

‘Why Knowing Your Customer Insult Rate Can Be Beneficial for Your Business’ Webinar March 11 [Webinar]

Many a times in the drive to provide a safe browsing experience to your visitors, you might lose genuine customers. It could be a big loss in the long run. Social Media Today is hosting a webinar ‘Why Knowing Your Customer Insult Rate Can Be Beneficial for Your Business’ on Wednesday, March 11, 2020 at 2.00 pm ET. SMT team says, “Overly cautious fraud detection often leads to false positives, meaning you’re turning away good customers and prospective life-long advocates for your brand. But knowing the volume and impact of these false positives can be an expensive guessing... [...]

‘How To Scale Your Optimization Program With Automation’ Webinar March 16 [Webinar]

One of the main goals of marketing is optimization. Your persuasive efforts can help you to reach this goal. Along with this you also need right tools and technology. Marketing automation is one such element that can boost your optimization rate. VWO and Markle are is hosting a webinar ‘How To Scale Your Optimization Program With Automation’ on Monday, March 16, 2020 at 10.00 am EST. VWO team says, “In this session, we’ll cover ways :To get better at notifying and setting VWO alerts for different stakeholdersTo apply automated Quality Checks on your tests before their... [...]

‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ Webinar February 26 [Webinar]

Video is a proven tool to boost your marketing efforts. It enables you to make your marketing appeal more persuasive. With a proper plan and good quality you can make your marketing video irresistible. Impact team is hosting a webinar ‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26, 2020 at 2.00 pm ET. Impact team says, “When it comes to engaging, educating, and earning the trust of your potential buyers, video is the next best thing to being there in person. That’s why video has been shown time and again to... [...]

‘The Psychology of Attention: How to Cut Through the Noise and Reach Your Audience’ Webinar March 4 [Webinar]

To persuade your audience to take an action, it is important to first grab their attention. By discovering the characteristics of human psychology you can target them at the right time and with most appropriate channels for achieving best results. Content Marketing Institute is hosting a webinar ‘The Psychology of Attention: How to Cut Through the Noise and Reach Your Audience’ on Wednesday, March 4, 2020 at 2.00 pm EST. CMI team says, “In this webinar, you’ll learn how to use psychology to cut through the noise. Jergan Callebaut, Head of Psychology at Datasine, and Nick... [...]

‘Inclusive Marketing, Optimizing Business and Life’ Webinar February 27 [Webinar]

Inclusive marketing refers to the concept of marketing campaigns that embrace diversity by including people from different backgrounds. It helps you to expand your business at global level.Microsoft Advertising team is hosting a webinar ‘Inclusive Marketing, optimizing business and life’ on Thursday, February 27, 2020 at 2.00 pm ET. Microsoft team says, “Whether you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns;... [...]

‘How to Succeed and Drive Business Growth in the Feedback Economy’ Webinar February 26 [Webinar]

Today if you want to grow your business, you should focus on effective customer service. Word of mouth by the way of customer reviews can help you to boost your sales. Marketing Week is hosting a webinar ‘How to Succeed and Drive Business Growth in the Feedback Economy’ on Wednesday, February 26, 2020 at 3.00 pm EST. MW team says, “In the fight for new revenue in an increasingly competitive environment, companies must grab the opportunity to differentiate by focusing efforts on delivering customer-centric experiences. Today, those that know how to tune in to the voice of... [...]