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Friday, May 14, 2021

Archive for the 'Google Ranking Tips' Category

‘Searchmetrics Google ranking factors study says content gaining while links losing in importance’ – Search Engine Land

Barry Schwartz says, “A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal. The full study can be downloaded over here, but here are the key takeaways from the study: The URLs with the highest content relevance are those on positions 3 to 6. Desktop content is around a third longer than mobile content. In 2016, just 53 percent of the top 20 URLs included the keyword in their title. The Time on Site for the top 10 URLs is 3 minutes and 10 seconds. The average... [...]

‘How Google may be slowing down AMP by not using direct links to publishers’ – Search Engine Land

Danny Sullivan says, “One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s URL might actually cause AMP pages to load more slowly. The Google cache: why AMP at Google uses Google URLs To understand the issue, consider this search for “google tag manager amp” on Google. You’ll see a Marketing Land article that appears,... [...]

‘Optimizing Google Home search responses’ – Search Engine Land

Brian Ussery says, “Google’s new “Google Home” device may be one of the most popular holiday gifts this year, but some marketers are not going to be celebrating in 2017. For instance, if you ask Google Home, “What is Bing?” its response is, “Indicating a sudden event or action.” If you ask, “What is Yahoo?” its response is, “A rude, noisy, or violent person.” Interestingly enough, Google Home responses to the question, “What is Google?” with “search for information about (someone or something) on the Internet using the search engine Google.” Instead of treating... [...]

‘How to Rank on Google Home’ – MOZ

Dr. Peter J. Meyers says, “Google Home, Google’s latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: “What is a moonshot in business?” I get this answer… In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news results, Knowledge Panels, and other features. Featured... [...]

‘Google’s War on Data and the Clickstream Revolution’ – MOZ

Russ Jones says, “Existential threats to SEO Rand called “Not Provided” the First Existential Threat to SEO in 2013. While 100% Not Providedwas certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers. I don’t intend to say that Google made any of these decisions specifically to harm SEOs, but that the decisions did harm SEO is inarguable. In our industry, like many others, data is power. Without access to SERP, keyword, and analytics data, our... [...]

‘Holiday optimization tips for remaining competitive in the SERP’ – Search Engine Land

Lydia Jorder says, “During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes neglect a variety of strategies that help our businesses maintain positioning within the local pack during a high-traffic time. If you find yourself experiencing a case of holiday ranking drops, you may want to avoid a Scrooge-like boss muttering... [...]

‘How Can Small Businesses/Websites Compete with Big Players in SEO?’ – MOZ

MOZ team says, “It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite of their natural advantages”. How Can Small Businesses/Websites Compete with Big Players in SEO? MOZ  [...]

‘I’ve Optimized My Site, But I’m Still Not Ranking—Help! – Next Level’ – MOZ

Jo Cameron says, “Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking. Read on and level up! You’ve optimized your pages, written delightful title tags, concocted a gorgeous description to entice clicks, used your target keyword in your copy with similar words, and your content is good, like really good. As far as you’re concerned... [...]

’23 mobile UX mistakes that Google doesn’t like’ – Econsultancy

Ben Davis says, “What mobile UX mistakes should marketers be looking out for? Here are 23 of them for a start. The information is taken from a variety of Google resources and includes both factors that Google has explicitly stated could be detrimental to search performance, and other factors for which the same could be implied (e.g. from Google’s developer guides). Of course, many factors are used to judge page quality and ultimately if Google judges a page to have the best quality content, it may survive these UX errors. So, on we go… 1. Slow-loading pages For some time, speed... [...]

’10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)’ – MOZ

Cyrus Shepard says, “How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article. In 2003, Google engineers filed a patent named Information retrieval based on historical data that shook the SEO world. The patent not only offered insight into the mind of Google engineers at the time, but also seemingly provided a roadmap for Google’s algorithm... [...]