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Monday, September 20, 2021

Archive for the 'Google Ranking Tips' Category

This short guide tells you how to craft content for mobile-first index

With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick Stox has published a short guide. Stox says, “Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t... [...]

8 Tips to Improve Your Page Ranking for One Keyword

SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. Chris has offered advice covering baseline ranking, reviewing on-page SEO, establishing relevance between pages etc. Chris says, “Before doing anything else, find out where your page ranks today for the keywords you want to improve. Without a baseline, you will not be able to measure progress. You... [...]

Google Hints Webmasters to Switch M-dot Domains to Responsive

Google’s Mobile-first Index is expected to arrive in 2018. As reported by Search Engine Land, in a drive to help prepare webmasters to prepare for it, Google has hinted them to switch m-dot domain to responsive. The responsive domains deliver faster performance due to absence of proxy server. In it all content is served from a single URL so the content fits any screen size. Also responsive domains’ single URL approach boosts search engine rankings. Search Engine Land’s Barry Schwartz says, “Google said in a recent “webmaster office hours” video (at the 25:16 mark) that... [...]

Learn How to Rank in Google Image Search with Photos, Visuals, and Graphics (Video)

In the world of search engine marketing, content plays dynamic role to get good rankings. Apart from text, photos, visuals and graphics help marketers promote their products effectively. MOZ’s Rand Fishkin shares tips on the ways to rank hight in Google with these graphical elements. MOZ teams says, “When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare... [...]

‘Preparing for local reach in a ‘post-rank’ world: Get your data in line’ – Search Engine Land

Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or those moments when we just don’t want to get up from the couch. Currently, most voice searches happen on mobile phones. But within the next few years, it seems likely that devices with... [...]

‘Preparing for local reach in a ‘post-rank’ world: Get your data in line’ – Search Engine Land

Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or those moments when we just don’t want to get up from the couch. Currently, most voice searches happen on mobile phones. But within the next few years, it seems likely that devices with... [...]

‘Will Linking to Wikipedia Hurt Your Google Ranking?’ – Small Business Trends

Antony Maina says, “Over the years, there has been so much debate about how links, both outbound and inbound, can affect a website’s Google ranking. So it’s not surprising that recently another question has been making the rounds. What’s the SEO Impact of Linking to Wikipedia Pages? Recently, Jon Tromans, a Twitter user, asked webmaster trends analyst at Google (NASDAQ:GOOGL) John Mueller whether websites can be penalized for linking to Wikipedia, the well-known online, community edited encyclopedia. While some people might not think that Troman’s concern is a valid one, remember... [...]

‘Rankings Correlation Study: Domain Authority vs. Branded Search Volume’ – MOZ

Tom Capper says, “A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was conceived as... [...]

‘New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world’ – Search Engine Land

Barry Schwartz says, “Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one. We’ve seen more chatter and reports of changes from within the “black hat” SEO community, which generally means that this is a spam algorithm update around links. Last time we reported... [...]

‘5 Strategic SEO Moves to Increase Your Website’s Rankings’ – Business.com

Jody Resnick says, “For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary.  However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write original content You’ve probably heard this before, but it’s certainly worth reiterating:  make sure your website content is original and well written. Duplicating someone else’s content is not only unethical, it will hurt your Google rankings.... [...]