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Monday, September 27, 2021

Archive for the 'Google Ranking Tips' Category

Put Google Page Speed Update to work for you

Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]

Nine-Step Guide to Improve Your Google Rankings

Ranking high in Google gives you an opportunity to get more customers for your business. But it is not as easy as it seems to get those premium rankings in the search results. The Orbit Media Stuidos’ Andy Crestodina has has shared a nine-step guide to help marketers improve their Google rankings using analytics. Talking about the guide, Crestodina says, “The goal is to find a keyphrase that you’re already ranking for, but not ranking that high. If you can find these phrases, you can find the corresponding page. If you can find the page that’s ranking, you can better optimize... [...]

HubSpot’s Guide to Google Ranking Factors in 2019

Getting your sites listed in the first search result page of Google is the biggest priority. It requires constant work and adaptation of the algorithm change of the search engine. HubSpot has published a guide to Google Ranking Factors in 2019. It can help you work on your ranking strategies for the coming year. Sam Kusinitz says, “To make prioritizing your SEO efforts easier over the next year, we’ve isolated nine of the most important ranking factors for you below. 1. Website Architecture Importance: Important There are factors that have a greater impact on your Google ranking than... [...]

Calculated Fields in Google Data Studio [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Calculated Fields in Google Data Studio’. The MOZ team says, “Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week’s Whiteboard Friday, we’re delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports”. Calculated... [...]

Using the Flowchart Method for Diagnosing Ranking Drops [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Using the Flowchart Method for Diagnosing Ranking Drops’. The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart... [...]

Three strategies to get high Google rankings

In today’s world of online marketing, your reputation depends on how well you rank in Google. With quality content and right optimization strategies you can achieve this. HubSpot columnist Bella Valentini has shared three strategies that can help you secure #1 ranking on Google. Valentini says, “People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re... [...]

Report: Google sends out mobile-first indexing notifications

Search Engine Land has reported that Google has started sending the mobile-first indexing notifications to the webmasters. Barry Schwartz has shared a snapshot of such notifications received by some users. says, “The notification reads “mobile-first indexing enabled for” and specifies the domain name of the site it was enabled for. Ari Finkelstein shared a screen shot of the notification with us. It reads: This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version... [...]

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking. On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a... [...]

Are you ready to face Google’s mobile-first index?

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

10 Things that do not affect your Google rankings (MOZ video)

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin talking about the 10 things that do not affect Google rankings. MOZ team says, “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about”. 10 Things that do not affect your Google... [...]