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Thursday, September 24, 2020

Archive for the 'Google Analytics' Category

Download: Tableau’s ‘5 Tips to Get More from Google Analytics’ White Paper

Tableau has released a free white paper titled “5 Tips to Get More from Google Analytics”.The Tableau team says, “Google Analytics has given you many great new features for your website visitor, source, and conversion tracking. And there’s much more you can do to take full advantage of your data from Google Analytics.Ask and answer deeper questions:How well does the respondent audience in your web visits correspond to your target audience?What traffic sources yield the most valuable customers, not just one-time conversions?How can you enable colleagues who are not web-analytics... [...]

‘Google Analytics Changes Terminology’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “QUICK HIT: Google Analytics Changes Terminology”.Pete Prestipino says, “Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.”The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem.“Visits” have actually been removed from the other general overview... [...]

Reminder- ‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Website Magazine Webinar 2.00 pm ET

This is a reminder for the Website Magazine webinar scheduled on April 8.Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”.The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]

‘Google Analytics: Reviewing ‘Deep Visits’’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”.Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers?Deep Visits VaryDepending upon the nature of a business and its website, the number of page views that define a deep visit would vary.For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]

‘Google Moves Universal Analytics Out Of Beta’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google Moves Universal Analytics Out Of Beta”.Amy Gesenhues says, “Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools — including remarketing and audience reporting — available to everyone.According to the announcement:Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it… Today we’re... [...]

‘SEO in 2014: Fact, Fiction and Sensationalism’ Website Magazine Webinar May 20

Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”.The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]

Reminder- ‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Website Magazine Webinar April 8

This is a reminder for the Website Magazine webinar scheduled on April 8.Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”.The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly... [...]

‘5 Pitfalls Commonly Seen in Google Analytics Implementations’ Website Magazine Webinar April 8

Website Magazine is hosting a webinar on Tuesday, April 8 at 2.00 pm ET. The topic of the webinar is “5 Pitfalls Commonly Seen in Google Analytics Implementations”.The WM team says, “Website Analytics data has changed the game for marketers, designers, and CMO’s alike. But there is a downside – a shoddy analytics implementation could be misguiding your decisions and costing your company money. In a recent audit of 150 Google Analytics accounts, more than half of all accounts had been improperly implemented. And to make matters worse, poor implementation caused bad decision... [...]

‘When to Use Real-Time Google Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”.Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too.Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should... [...]

‘How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics’ – MOZ Blog

The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”.Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]