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Thursday, January 21, 2021

Archive for the 'Google News' Category

‘Google Analytics, AdWords, and Return on Investment’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures, it’s useful to track results in Google Analytics. To begin, you simply need to connect your AdWords account to your Google Analytics account via the latter’s admin section. Once that is complete, the section of the Acquisition tab will begin... [...]

‘Unlocking the Power of Single-Theme Landing Experiences’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”. Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website. A... [...]

‘Google Takeout Expands Its Menu, Adds Downloadable Gmail And Appointments’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Takeout Expands Its Menu, Adds Downloadable Gmail And Appointments”. RW Editors say, “As part of its Google Takeout service, Google now allows users todownload their Gmail and Google Calendar data. You can save all or just some of your email and appointments—the former in MBOX format, the latter in ICS (iCalendar)—right alongside any other Google Takeout archives you desire, including your data from Google+, YouTube, Contacts, Drive, Voice, your Google profile, your Google location history and Google Hangouts”. Google... [...]

‘New Moz-Builtwith Study Examines Big Website Tech and Google Rankings’ – MOZ Blog

The latest MOZ blog post is titled “New Moz-Builtwith Study Examines Big Website Tech and Google Rankings”. Cyrus Shephard says, “BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google’s search results. We thought, “Wouldn’t it be fun to combine the two data sets?” We wanted to find out what technologies websites were using, and also... [...]

‘Meet The JavaScript Framework That Might Save HTML5 From Itself’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Meet The JavaScript Framework That Might Save HTML5 From Itself”. Lauren Orsini says, “HTML5 was supposed to replace Flash by making Web pages work more like apps. But when its performance fell short, HTML5’s stock with app developers fell. Famo.us is a small company that rushed to fill the gap. It has developed its own framework that essentially sidesteps the poky elements of HTML5 in order to render both 2D and 3D effects quickly—potentially making it possible to develop fast, cross-platform apps that don’t suffer from... [...]

‘Is Content Marketing on Your Holiday Wish List?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Is Content Marketing on Your Holiday Wish List?”. Eric McGehearty says, “What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put your retail business in front of holiday consumers and increase your end-of-year bottom line”. Is Content Marketing on Your Holiday Wish List? Website Magazine  [...]

‘Google Trends Makes Search Data More Useful for Marketers’ – HubSpot

The latest article on HubSpot blog is titled “Google Trends Makes Search Data More Useful for Marketers”. Ginny Soskey says, “Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there werehacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. Personally, I started using Google Trends a lot more, even if the results weren’t always accurate. See, I couldn’t be 100% sure Google Trends was... [...]

‘Google Ups The Ante Against Amazon’s Cloud, And That’s A Good Thing For Business’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Ups The Ante Against Amazon’s Cloud, And That’s A Good Thing For Business”. Michael Singer says, “Google has finally opened up its new cloud-computing service to business and individual customers everywhere—which looks to be great news for them, and potentially real trouble for current cloud leader Amazon. In much the same way that Microsoft long ago became the de facto standard for PC software at the expense of IBM, Google is angling to upend the market for cloud computing by making it widely available, easy to use... [...]

‘Hummingbird’s Unsung Impact on Local Search’ – MOZ Blog

The latest MOZ blog post is titled “Hummingbird’s Unsung Impact on Local Search”. David Mihm says, “There seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. Here’s my take on what’s going on and why”. Hummingbird’s Unsung Impact on Local Search MOZ Blog  [...]

‘Andy Rubin’s Next Big Thing at Google: Robots’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Andy Rubin’s Next Big Thing at Google: Robots”. Seth Firgerman says, “Forget Amazon drones; Google is working on robots that could one day deliver items to customers.The New York Times reports that Google has acquired seven robotics companies in the United States and Japan to help build a “new generation” of robots that would potentially be able to automate the electronics assembly process or even help with Google’s same-day delivery efforts”. Andy Rubin’s Next Big Thing at Google: Robots Mashable.com  [...]