The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: What the death of... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result. In this episode, Gary covers how Google Search actually returns that result; technically. How does Search process users’ queries and serve relevant results? Find out on this episode of How Search Works.”  [...]

Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a No-Cost B2B Influencer Marketing Program’ featuring Justin Levy . This episode covers the following: Why Influencer Marketing Is Important Defining an... [...]

Instagram influencer marketing harnesses the influence of social media personalities to promote products or services, leveraging their large and engaged following for brand exposure. Through strategic collaborations, businesses can tap into influencers’ authenticity and credibility to connect with target audiences and drive sales. HubSpot has published ‘The Ultimate Guide to Instagram Influencer Marketing for Brands‘. Mandy Bray says, “The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people... [...]

B2B influencer marketing leverages industry experts and thought leaders to promote products or services to other businesses. Through strategic partnerships, it cultivates trust and credibility within niche markets, driving engagement and fostering valuable business relationships. MarTech contributor Shama Hyder has published an article on why influencer marketing is critical in B2B. She says, “This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Instead, it’s a growing channel that builds brand credibility. What sparked the shift to influencer marketing?... [...]

Google Keyword Planner is a powerful tool for conducting keyword research, providing insights into search volume, competition, and potential bid estimates for advertising campaigns. It aids marketers and businesses in identifying relevant keywords to optimize their content and advertising strategies effectively. Search Engine Journal contributor Tessa Nadik has published an in-depth article on using Google Keyword Planner. She says, “Google Keyword Planner offers the ability to look for keyword insights for free. Many tools require a paid subscription, but Keyword Planner is a free alternative... [...]

Google Algorithm refers to the complex set of rules and calculations used by Google to determine the relevance and ranking of web pages in its search results. Constantly evolving, these algorithms aim to provide users with the most useful and authoritative content while thwarting manipulative tactics like keyword stuffing and link schemes. MOZ expert Dr. Peter J. Meyers has published an in-depth article on 10 years of the Google algorithm. He says, “On average, the algorithm is getting hotter, but the pattern of rising temperatures is complicated. Google confirms and names only a handful... [...]

Using ChatGPT for Google Rankings involves leveraging its language capabilities to create high-quality, keyword-rich content that resonates with search engine algorithms, ultimately boosting website visibility and improving search engine rankings. Additionally, integrating ChatGPT into SEO strategies can enhance user engagement, increase organic traffic, and establish authority within niche markets. Ahrefs has published a new video ‘I Used ChatGPT to Rank #1 in Google (in One Hour)’. The Ahrefs team says, “I tested the most viral SEO hacks on TikTok to see if more views means... [...]

Search engine rankings determine the visibility and accessibility of websites, directly impacting online traffic and potential customer acquisition, making them pivotal in digital marketing strategies. Optimizing for keywords, quality content, and backlinking are essential tactics for improving search engine rankings and enhancing online presence. Ahrefs has published a new video ‘I Tried Viral SEO tips to Rank #1 in Google’. The Ahrefs team says, “I tested the most viral SEO hacks on TikTok to see if more views means better SEO tips. Watch to find out the SEO tips to rank #1... [...]

Influencer marketing leverages the trust and reach of influential personalities to promote products or services, effectively tapping into engaged audiences. By aligning with authentic voices, brands can enhance visibility and credibility, fostering genuine connections that drive consumer engagement and loyalty. HubSpot has published a new video ‘Influencer Marketing Strategy: Do THIS To Grow Your Business in 2024’. The HubSpot team says, “If you don’t yet have an influencer marketing strategy for your business, you’re missing out on one of the fastest-growing... [...]