March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape. In this session, we’ll dissect the implications of the latest... [...]

An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will cover: How can you make AI content unique  The keys... [...]

Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result.”  [...]

In 2024, link building emphasizes quality over quantity, focusing on building relationships, earning editorial placements, and leveraging strategic partnerships to acquire authoritative backlinks, aligning with search engine algorithms’ evolving emphasis on relevance and credibility for sustainable SEO success. Search Engine Journal is hosting a webinar ‘Link Building in 2024: What Works, What Doesn’t, and What’s Next?’ on Wednesday, May 22, 2024, at 2.00 pm ET. The SEJ team says, “Getting quality backlinks is one of the hardest parts of SEO, and Google... [...]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose. The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.” Content Marketing Institute  [...]

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: What the death of... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result. In this episode, Gary covers how Google Search actually returns that result; technically. How does Search process users’ queries and serve relevant results? Find out on this episode of How Search Works.”  [...]

Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a No-Cost B2B Influencer Marketing Program’ featuring Justin Levy . This episode covers the following: Why Influencer Marketing Is Important Defining an... [...]

Instagram influencer marketing harnesses the influence of social media personalities to promote products or services, leveraging their large and engaged following for brand exposure. Through strategic collaborations, businesses can tap into influencers’ authenticity and credibility to connect with target audiences and drive sales. HubSpot has published ‘The Ultimate Guide to Instagram Influencer Marketing for Brands‘. Mandy Bray says, “The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people... [...]

B2B influencer marketing leverages industry experts and thought leaders to promote products or services to other businesses. Through strategic partnerships, it cultivates trust and credibility within niche markets, driving engagement and fostering valuable business relationships. MarTech contributor Shama Hyder has published an article on why influencer marketing is critical in B2B. She says, “This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Instead, it’s a growing channel that builds brand credibility. What sparked the shift to influencer marketing?... [...]