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Friday, October 23, 2020

Archive for the 'Gmail for Advertising' Category

Your Step-by-Step Guide to Gmail Advertising

Gmail advertising provides you an unique opportunity to promote your products and services to its vast user base. Also when it comes to creating ads, Gmail’s targeting features make it easy to run your ads. PPC Hero contributor Kamlyn Spivey has shared a step-by-step guide to creating effective Gmail ads. Spivey says, “Today, I will look at one of the lesser utilized channels for marketing – Gmail campaigns. I will walk through the Gmail campaign set up and provide tips on how to use the various targeting options that Gmail offers for your company to break into the email... [...]

Google: Gmail Content Won’t be Scanned for Ads Personalization

Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization. Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world’s preeminent email provider with more than 1.2 billion users. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply... [...]