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Tuesday, May 26, 2020

Category Name: Curmudgeon’s Corner

Social Distancing good; Zoombombing bad

As we cope with the efforts to combat the infectiousness of COVID-19, we have turned increasingly to electronic means of communicating. SMS text messages, Facebook messaging, tweeting, livestreaming and video conferencing have all played a role in helping people stay connected when they need to stay at home.These technologies have been key to keeping people informed to a degree that was impossible 100 years ago when the flu epidemic ravaged the world. But as helpful as these communications tools are, they have their own risks. One tool that we have heard a lot about recently is Zoom, which describes... (Read More ...)

SEO and Content Curation

Winning the favor of search engines is always a good thing. When people search for content in your niche, being found high in the results is always a benefit for your site. As much as you like return traffic from people who already know and love your site, attracting new visitors is necessary to replace those who inevitably lose interest.The other factor, of course, is creating content on your site that people find helpful and that search engines find to be worth sharing with their users. Such content goes a long way in winning those coveted high rankings in search engine results.So far, so good.... (Read More ...)

If You are Using Old Android Devices, Watch Out

Android, of course, is the popular operating system created by Google that runs on billions of phones, notepads and other devices.It is so popular that older versions of the system are still running on devices that were bought years ago.That can be a problem because early versions of Android (prior to Android 8, those released in 2012 or earlier) have security problems that were just recently discovered. Device manufacturers don’t generally offer fixes for hardware that old.So, if you are still using an old Android device, you are doing so at your own risk.Here’s a news story that... (Read More ...)

The power of a having a respected brand

Well-respected brands can charge extra for their products. Ever since there have been mass media, that has been true. That’s why Coca-Cola costs more than a store brand. That’s why Nike sneakers cost so much. Any business, even yours, that makes a name for itself can use its good reputation to charge higher prices.This can go to extremes. Some of the biggest names can charge premium prices that seem to be exorbitant, but they can keep on selling at these prices, anyway.Foster Kamer has looked at this phenomenon, particularly in regard to Apple’s ability to charge prices that... (Read More ...)

Marketers should be careful basing their business on TikTok

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their uploads to the site.Wikipedia reports, “In 2019, TikTok was announced to be the 7th most downloaded mobile app of the decade, from 2010 to 2019.”Today’s TikTok is an amalgam of the original TikTok, by the China tech company, ByteDance,... (Read More ...)

It is good to give thanks

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them.Of course, not everythng has been good. Everyone has had a year that had its ups and downs. That’s normal, but for most of us, we have avoided the perils of war, the hardships of famine, the blight of drought and the poverty that comes from financial meltdown.We don’t have everything we might want, but we are blessed... (Read More ...)

Are you productive when you are working at home?

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer.Any tips and any technology that help us do our work well and quickly can lead to better productivity, better job satisfaction and better end results.This problem is faced even more vividly by people who work from home, as many of our readers do. All the normal office-related... (Read More ...)

Independence Day; all of us benefit

In the USA, today is known as Independence Day, remembering the struggles beginning in 1776 for freedom. Other countries have a similar celebrations of their own history and the foundation for their modern society.In the American case (perhaps others, too), the purpose and the mission of the struggle was well-defined in advance. They were going to, in the words of the Declaration of Independence, “pledge to each other our Lives, our Fortunes, and our sacred Honor” to the overthrow of tyranny. They saw freedom as being worth all the risks involved.Their goal was freedom, in all its... (Read More ...)

Warning against Get-Rich_Quick schemes

In our industry, there seem to be a lot of them. Just remember what Will Rogers said, “The quickest way to double your money is to fold it and put it in your back pocket.” (Read More ...)

Another RD joke I like

From the November 2018 edition of Reader’s Digest:Tired of boiling water every time you make pasta? Boil a few gallons at the beginning of the week and freeze it for later. (Read More ...)

A joke from Reader’s Digest that I like

What do you get when you cross a joke with a rhetorical question? (Read More ...)

New EU regulations pose challenges (and threats) to online media use

The European Union has a directive requiring media companies such as Google, YouTube, and Facebook to avoid having materials with copyright protection on their sites without explicit permission from the copyright holder. Indeed, all websites are required to follow the same rule; it’s just that the major sites that allow the general public to post media are at much higher risk due to the volume of content and the wide variety of people uploading that content.Historically, the rule had not held media companies liable for copyright infringement, provided that upon notification of a violation,... (Read More ...)