The disruptive marketing approach leads the companies to design product or service to match the demand of an emerging market, or re-shape an existing product or service to meet the demand of customers unsatisfied by the current offering. Forbes contributor Billee Howard has listed three disruptive marketing trends for 2018. Howard says, “Here are the top 3 things disruptive marketers should keep the top of mind in 2018 to ascend the corporate ladder, shake things up and drive toward unprecedented success: 1) Move from cause to brand purpose and place it at the heart of business strategy. CSR... [...]