Digital PR assists your SEO efforts and will help you rank higher in organic search, where your brand will get noticed even more. Portent contributor Morgen Henderson has shared an article on how digital PR can help you improve SEO performance. She says, “Digital PR can support your marketing strategy through all stages of the funnel, from brand awareness to conversion. It can get your brand name out there, where people can see it and start to recognize it, and it can drive referral traffic directly to your site where users can convert. Even John Mueller (yes, the guy from Google) says... [...]