Digital marketing continues to evolve and reach new heights with the development of new technologies. To optimally utilize the tech available for marketing you need to constantly experiment with it. Entrepreneur magazine team has published a new video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team says, “Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing. Gil and The Playbook host David Meltzer chat about... [...]

Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success. Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020. Lawrence says, “Staying on top of the speed of change in digital is one of the number-one things that in-house marketers and business owners worry about.  But the start of 2020 brings a moment to lift our heads above the fast-paced business of ‘getting things done’, allowing us to look ahead and... [...]

Learning with the help of case studies, guides and reports provides your hands on experience of people who have done something significant in marketing. This approach applies to digital marketing too. You can learn best digital marketing tactics directly from marketers. ClickZ team has published a new report titled ‘Mastering Digital Marketing in Online Retail’ to help you learn digital marketing strategies. ClickZ team says, “This whitepaper demonstrates what steps eCommerce marketers can take to start unlocking data insights and deliver value in the form of cost savings and... [...]

HubSpot columnist Elissa Hudson has shared seven cases focsing the digital strategies of various brands to help marketers improve their digital marketing campaigns. Hudson has also shared free templates. Hudson says, “It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two. As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move... [...]

Econsultancy has published a free guide titled ‘Maximising the ROI of Digital Marketing’. The Econsultancy team says, “Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue and profits is the holy grail of marketing measurement. With the amount of money brands are investing in their digital marketing programmes today, it is extremely important that they understand the value of their investment. Yet, as the expert interviews carried out for this report reveal, there remains little industry consensus over the best... [...]

To make people buy your products or services you need to get close to them. It helps you establish rapport with them and gain their trust. AdWeek contributor Ariella Brown has shared an informative article sharing the usefulness of live events on digital marketing. Brown says, “You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the boat, thinking... [...]

Digital marketing has opened new channels for brands and marketers. It allows you to reach out your target audience in multiple ways. Entrepreneur contributor Shubhagata Choudhury has shared four ways digital marketing is influencing user choice and customer acquisition. Choudhury says, “Facebook Walls Are The New Billboards! Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch. With the advent of digital and social media marketing, you can increase your sales value easily. Both the corporate giants and the SMEs have a level playing ground... [...]

Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy. Now that we’ve gotten to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy. How to Build a Comprehensive Digital Strategy 1)... [...]

Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be served locally. This is not just about the Chinese Great Digital Wall, but applies to many countries. This webinar helps executives understand the best practices to localize their go-to-market approaches. Key... [...]

Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified,... [...]