Digital marketing continues to evolve and reach new heights with the development of new technologies. To optimally utilize the tech available for marketing you need to constantly experiment with it. Entrepreneur magazine team has published a new video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team says, “Carlos Gil, CEO and founder of […]
Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success. Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020. Lawrence says, “Staying on top of the speed of change in digital is one of the number-one things that […]
Learning with the help of case studies, guides and reports provides your hands on experience of people who have done something significant in marketing. This approach applies to digital marketing too. You can learn best digital marketing tactics directly from marketers. ClickZ team has published a new report titled ‘Mastering Digital Marketing in Online Retail’ […]
HubSpot columnist Elissa Hudson has shared seven cases focsing the digital strategies of various brands to help marketers improve their digital marketing campaigns. Hudson has also shared free templates. Hudson says, “It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two. As we’ve already outlined, your digital […]
Econsultancy has published a free guide titled ‘Maximising the ROI of Digital Marketing’. The Econsultancy team says, “Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue and profits is the holy grail of marketing measurement. With the amount of money brands are investing in their digital marketing […]
To make people buy your products or services you need to get close to them. It helps you establish rapport with them and gain their trust. AdWeek contributor Ariella Brown has shared an informative article sharing the usefulness of live events on digital marketing. Brown says, “You’re on a barge, languidly motoring up the Hudson River […]
Digital marketing has opened new channels for brands and marketers. It allows you to reach out your target audience in multiple ways. Entrepreneur contributor Shubhagata Choudhury has shared four ways digital marketing is influencing user choice and customer acquisition. Choudhury says, “Facebook Walls Are The New Billboards! Gone are the days of spending a significant amount of cash […]
Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic […]
Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be […]
Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on […]
