HubSpot columnist Elissa Hudson has shared seven cases focsing the digital strategies of various brands to help marketers improve their digital marketing campaigns. Hudson has also shared free templates. Hudson says, “It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two. As we’ve already outlined, your digital […]
Econsultancy has published a free guide titled ‘Maximising the ROI of Digital Marketing’. The Econsultancy team says, “Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue and profits is the holy grail of marketing measurement. With the amount of money brands are investing in their digital marketing […]
To make people buy your products or services you need to get close to them. It helps you establish rapport with them and gain their trust. AdWeek contributor Ariella Brown has shared an informative article sharing the usefulness of live events on digital marketing. Brown says, “You’re on a barge, languidly motoring up the Hudson River […]
Digital marketing has opened new channels for brands and marketers. It allows you to reach out your target audience in multiple ways. Entrepreneur contributor Shubhagata Choudhury has shared four ways digital marketing is influencing user choice and customer acquisition. Choudhury says, “Facebook Walls Are The New Billboards! Gone are the days of spending a significant amount of cash […]
Your digital marketing strategies help you improve your online marketing success ratio. HubSpot writer Elissa Hudson has shared seven digital marketing strategies for marketers. Hudson says, “It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic […]
Forrester is hosting a webinar on ‘The Global Digital Gap’ on Monday, June 26 at 11.00 am EST. This webinar will help attendees understand customer behaviour. The Forrester team says, “Global brands struggle to execute in growth markets and to localize their marketing approach. Digital is opening immediate access to new markets, but creates greater expectations to be […]
Alexandra Tachalova says, “To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on […]
Lenre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and […]
Kimberly De Silva says, “A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot — if not all — has changed. Now, this marketing budget, regardless of […]
Ronald Dod says, “Being a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing shouldn’t be left to the side as it usually is with the 10 million other things a small business owner must […]