To create a successful digital marketing campaign, you need to emphasize the metrics known as key performance indicators (KPIs). PPC Hero contributor Alyssa Anderson has published an article highlighting eight important Digital Marketing KPIs. Anderson says, “Your business should be tracking the following eight digital marketing KPIs: 1. Inbound Link Building The first step in achieving your digital marketing goals is to bring potential customers to your site to indicate their interest in your products and take appropriate actions. Through inbound link building, you can increase the... [...]