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Monday, October 19, 2020

Archive for the 'Data and Segmentation Tips' Category

Segmentation Techniques to Improve Your Campaign Performance

Marketing segmentation is the process dividing your audience into smaller groups so that you can customize your campaigns and achieve better results. Business 2 Community contributor JJ Tyson has shared four market segmentation techniques that can help you to improve your marketing campaigns. Tyson says, “Like any form of communication, effective marketing relies upon building a rapport and connection with an audience. In order to address an audience effectively, the communicator must understand the makeup of the audience and connect with as many people as possible. Segmentation is important... [...]

‘Get the most out of your behavioral data’ Webinar 10.00 am PT

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business. The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]

‘Get the most out of your behavioral data’ Webinar September 21

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business. The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]

Improve Your Marketing and Sales with these Data and Segmentation Techniques

Marketing and sales go hand in hand and marketers need to stay focused on both the elements that lead to email marketing and ecommerce success. Proper analysis of data can help markters implement segmentation rightly. According to an Econsultancy report, 78% of senders are doing basic segmentation and only one-third are doing advanced segmentation. Jordie van Rijn has shared five advanced data and segmentation techniques that can help markters improve their marketing and sales. Rijn says, “Segmentation is an effective marketing and sales tactic. One could say that lead scoring is segmentation... [...]

Improve Your Marketing with These Data and Segmentation Tactics

Effective use of data and segmentation play a vital role to successfully execute your marketing campaigns. A proper analysis of data and application of the analysis in the segmentation are quite crucial. Econsultancy’s Jordie van Rijn has shared five advanced data and segmentation tactics for empowering marketing and sales. Rijn says, “How can marketing effectively play a bigger role in qualifying the leads that are passed on to sales? By scoring those leads and using segmentation. However, one of the key findings of the email marketing census this year is that advanced segmentation... [...]